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Work Background
The ROI ArchitectFounder & Principal Consultant
Dec. 2024United States, Pembroke PinesAnalyze end-to-end business data to identify drivers of revenue, costs, and margin leakage
Translate performance metrics into strategic initiatives that improve P&L health
Guide executives in making informed, ROI-focused decisions across sales, operations, and marketing
Design and implement scalable solutions that increase efficiency, profitability, and stakeholder value
Mercados AmericanosMarketing Intelligence & Business Develpment Consultant
Jun. 2023United States●Developed and implemented key guidelines and strategies to successfully start operations in Central America.
●Collect & analyze market data to develop competition databases and strategic benchmarking to all available education programs, delivering actionable strategic initiatives to improve and outperform all programs available in the market.
RIOTOROGlobal Marketing Intelligence
Jan. 2016 - Jun. 2023Pembroke Pines, FL·Led the development of global market intelligence strategies that resulted in 30% market penetration and over $5M in new annual revenue.
·Optimized pricing strategies through margin analysis, achieving a 15% increase in gross margins.
Created marketing finance reports, enhancing decision-making processes and profitability by 20%.
·Executed a global pricing strategy that expanded product presence in over 15 countries, boosting international sales by 35%.
·Collaborated with cross-functional teams to launch new products, resulting in a 30% revenue increase.
CorsairDistribution Account Manager
Sep. 2012 - Jan. 2016Pembroke Pines, FL·Developed and implemented strategic sales and marketing initiatives, resulting in a 25% increase in revenue across US distribution channels.
·Consistently exceeded annual revenue targets by 20% over three consecutive years, expanding market share by 6%.
·Trained and equipped retail teams with product knowledge and promotional strategies, enhancing customer engagement and increasing sell-through rates by 12%.
·Coordinated co-branded marketing activities with major retailers, improving product visibility and accelerating sales cycles.
·Sales Rookie of the Year - Recognized for outstanding sales performance and rapid achievement within the first year of tenure.
Sigma AlimentosChannel Marketing & Insights Manager - Guatemala & El Salvador
Aug. 2010 - Jan. 2012El Salvador·Developed and executed trade marketing strategies that increased national sales by 20% and enhanced brand awareness by 35%.
·Managed P&L for marketing initiatives, optimizing budgets to improve profitability by 10%.
·Conducted comprehensive market research and customer behavior analysis to identify growth opportunities, resulting in a 15% increase in new product trials.
·Designed training programs for sales teams, leading to a 12% improvement in sales performance.
·Facilitated workshops for retail partners to enhance in-store merchandising and promotional execution, increasing conversion rates by 12%.
NielsenGlobal Services Executive
Jan. 2009 - Nov. 2009Madrid Area, Spain·Respond to global information requirements regarding database availability, including details in terms of hierarchy, variables and range.
·Build global reports for multinational Nielsen customers.
·Build, run and analyze different reports in Nielsen Advisor/Nitro software according to global requirements.
British American TobaccoTrade Marketing Rep, Marketing Trainee, Key Account Manager, Area Trade Marketing Research Manager
Feb. 2004 - Sep. 2008Costa Rica·Managed key client relationships and delivered exceptional customer experiences for major accounts, including Walmart, ExxonMobil, Shell, and Texaco, with a focus on strategic account management and service optimization.
·Directed sales teams across six countries, achieving a 22% increase in revenue within key retail channels.
·Negotiated and secured major trade marketing agreements, resulting in a 30% expansion of market share and a 15% increase in net profit within the first year.
·Implemented market research initiatives to enhance product positioning and brand awareness, achieving a 20% improvement.
·Managed a $10M annual marketing budget, delivering a 12% reduction in costs while enhancing campaign effectiveness and customer engagement by 18%.
·Established strong relationships with key retail partners to optimize product placement and increase shelf space by 10%. ·Regional Marketing Trainee Program Winner- Awarded for exceptional performance and contribution during the marketing trainee program, demonstrating strong potential in marketing strategies and execution.
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