British American TobaccoTrade Marketing Rep, Marketing Trainee, Key Account Manager, Area Trade Marketing Research Manager
Feb. 2004 - Sep. 2008Costa Rica·Managed key client relationships and delivered exceptional customer experiences for major accounts, including Walmart, ExxonMobil, Shell, and Texaco, with a focus on strategic account management and service optimization.
·Directed sales teams across six countries, achieving a 22% increase in revenue within key retail channels.
·Negotiated and secured major trade marketing agreements, resulting in a 30% expansion of market share and a 15% increase in net profit within the first year.
·Implemented market research initiatives to enhance product positioning and brand awareness, achieving a 20% improvement.
·Managed a $10M annual marketing budget, delivering a 12% reduction in costs while enhancing campaign effectiveness and customer engagement by 18%.
·Established strong relationships with key retail partners to optimize product placement and increase shelf space by 10%. ·Regional Marketing Trainee Program Winner- Awarded for exceptional performance and contribution during the marketing trainee program, demonstrating strong potential in marketing strategies and execution.