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Work Background
Brand & Communication Strategy Coordinator
WT.AGBrand & Communication Strategy Coordinator
Apr. 2024 - Dec. 2025Brazil, Novo HamburgoLed brand strategy and communication planning for clients like Liz, Lello, and Sicredi Serrana, ensuring consistent and meaningful brand expression. Main brands: Liz Lingerie, Lello Condomínios, Sicredi Serrana, BarraShoppingSul, Abicalçados, Lake Eyre (Golden Lake).
Strategic Planning Coordinator
MatrizStrategic Planning Coordinator
Mar. 2021 - Apr. 2024BrazilManaged the planning team, creating integrated communication strategies that connected business goals with creative execution. Developed brand positioning and marketing plans based on market, trend, and consumer insights. Main brands: Grupo Zaffari, Banrisul, Lojas Lebes, Pilecco Nobre.
Brand & Product Strategy
SPOT Auditoria e Pesquisa de MídiaBrand & Product Strategy
Aug. 2020Brazil, Porto AlegrePerformed market and competitive analysis to translate insights into product and brand positioning. Developed value propositions and narratives for media-auditing products across TV, radio, OOH and digital. Created sales and institutional materials aligned with business goals. Supported commercial teams with product storytelling and contributed to the repositioning of the Spot brand in the media-intelligence market.
Marketing Analyst II
Grupo RBSMarketing Analyst II
May. 2019 - Apr. 2020BrazilDesigned and executed strategic planning for a co-creation project using Design Thinking to solve client business challenges. Main brands: Suvinil, Doctor Clin, Excelsior Alimentos, Divine Chocolates.

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Branding & Communication: Bridging Objectives and Brand
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