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Work Background
Buchdruckerei.deMarketing Manager
Oct. 2024 - Mar. 2025Berlin, GermanyEngineered and launched a high-performance, SEO-optimized brand website by implementing advanced keyword research and UX/UI best practices, increasing web traffic by 50% and improving user engagement by 35%. Spearheaded and refined targeted online marketing campaigns by leveraging data-driven audience segmentation and A/B testing, driving a 40% increase in lead generation from publishing and editorial houses. Orchestrated and optimized social media content strategies by analyzing engagement metrics and refining content formats, resulting in a 45% growth in follower engagement and a 30% boost in brand awareness. Redesigned and enhanced the company’s online shop by conducting usability testing and refining UI flows, increasing online sales conversions by 25% and reducing bounce rates. Conceptualized and executed custom website solutions for external clients by integrating SEO strategies and responsive design, improving search rankings by 40% and user retention rates.
JobillaMarketing Content Specialist | Producer
May. 2022 - Aug. 2023Berlin, GermanyAs a marketing producer at Jobilla, my expertise lies in crafting high-quality source copy for product marketing communications that resonate with stakeholders, clients, and audiences. By maintaining consistency in message, tone, and voice across all channels, I develop user-centric content optimized for SEO and tailored to meet the diverse needs of our audience. My experience in video content production has resulted in a unified narrative aligned with the brand's messages, leading to increased viewer engagement and audience retention rates. By consistently revitalizing and upholding the relevance of the company website, I've driven an increase in website traffic and a reduction in bounce rates while also enhancing sales presentations to improve conversion rates.
34th Mar del Plata International Film FestivalTranslator
Oct. 2019 - Nov. 2019ArgentinaTranslator and subtitle editor from German to Spanish for the film Die Strände.
EforP GmbhBusiness English Instructor
Feb. 2017 - Sep. 2018Berlin Area, GermanyCoached media professionals in all aspects of Business English communication.
Berlitz Deutschland GmbHEnglish Instructor
Jul. 2016 - Aug. 2016Berlin Area, GermanyTaught English and Spanish to children and teenagers between the ages of 10 and 17 years old.
The DJ CookbookCreative Director
Apr. 2016Berlin, GermanyThe DJ Cookbook is a platform that blends electronic music and gastronomy, featuring in-depth interviews, city guides, personal recipes, and exclusive mixes from emerging electronic music artists. Taking readers on a journey from the kitchen to the dance floor, it fosters an authentic community of music lovers and food enthusiasts. As Creative Director, I shape the magazine’s visual identity and content strategy, working alongside the editor-in-chief to curate compelling interviews, recipes, and travel guides from DJs and live acts. I lead marketing campaigns to grow our audience across web and social media, driving a 45% increase in readership. Additionally, I coordinate with record labels, PR agencies, and artist management to secure exclusive content and ensure timely media delivery. Beyond editorial, The DJ Cookbook also expanded into immersive dining experiences, blending taste and sound to create unique events that bring the magazine’s vision to life.
Soul ClapProducer and Video Editor
Oct. 2013 - Jan. 2014Greater Boston AreaProduced and edited Soul Clap Records European Tour Documentary.
Traum SchallplattenProducer and Video Editor
Mar. 2013 - Apr. 2013Cologne Area, GermanyDirected, produced and edited the music video for Max Cooper’s track Meadows.
Music ChoiceOn Air Producer
Mar. 2011 - Jul. 2011Producer and editor for music-related content for digital cable, cell phones, and VOD.
Lubrano IncVideo Producer
Nov. 2010 - Sep. 2019New York City Metropolitan AreaProducer and editor for Ayurvedic medicine training videos and telemedicine content campaigns.
Square ProductionsSpanish Translator and Subtitles
Aug. 2010 - Sep. 2010Greater Boston AreaEnglish to Spanish translator for the documentary film Speaking in Code.
Shine Global IncSpanish to English Translator
Sep. 2008 - Oct. 2010Greater New York City AreaSpanish to English translator for the documentary film The Harvest.
MindpiratesAssembly Editor, Spanish to English Translation and Subtitling
Jan. 2007 - Jun. 2007Berlin Area, GermanyAssembly Editor, Spanish to English Translation and Subtitling for the documentary film Problema.
dropping knowledgeInformation Technology Specialist
Aug. 2006 - Sep. 2006Berlin Area, GermanyInformation Technologist Specialist for The Table of Free Voices event. Dropping knowledge (droppingknowledge) is a global initiative to turn apathy into activity. By hosting an open conversation on the most pressing issues of our times, we will foster a worldwide exchange of viewpoints, ideas, and people-powered solutions.
IFC Films LLCAssistant to Film Director
May. 2004 - Jul. 2004Greater New York City AreaAssistant to Film Director during the production of the film When Will I Be Loved.
BET (BET Networks, a subsidiary of Viacom Inc.)On Air Promotions Producer
Feb. 2003 - Dec. 2006Greater New York City AreaSenior Producer, Writer, and Editor for On-Air Promotions. Produced, wrote, and edited engaging 10,15, and 30-second spots for music video programming, season campaigns, award shows, news, and interstitials. Developed and maintained a strategic content calendar and schedule in collaboration with the Marketing and Programming departments.
HBOOn Air Promotions Producer
Mar. 2002 - Sep. 2002Greater New York City AreaProduced and edited On-Air promotions for HBO and HBO Latino. Produced HBO's First Look; Real Women Have Curves a behind the scenes show for HBO Films' first theatrical release.
Fabrication FilmsSoundtrack Designer, Assistant Editor and Spanish to English Translator
Jan. 2000 - Sep. 2001Greater New York City AreaSoundtrack designer and assistant editor for the award-winning documentary La Tropical.
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