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Work Background
BetrSenior Product Owner
Nov. 2023 - Jan. 2025Expanded the app’s reach by integrating 3 new sports leagues, driving a 30% increase in the
user base and diversifying audience engagement.
Defined and executed the product roadmap, aligning business goals with user needs to drive
a 15% increase in user engagement and retention.
Managed the analysis and implementation of a streamlined new design, earning top app
store ratings for usability and simplifying the user journey.
Worked with engineering, analytics, marketing, production, and other stakeholders to break
down high-level projects into product requirements documents and breakdown incremental
user stories.
Managed integrations with several 3rd parties solutions
ZenitechProduct Manager
Nov. 2021 - Sep. 2023Led product development initiatives for a global client in the business planning software
market.
- Facilitated product scope working closely with 4 development teams within the
Engineering and Product tribes, ensuring fast and successful deliveries of features in
accordance to customer feedback and company goals and mission.
- Proficiently guided routine backlog refinement, prioritization, and workshops to
encourage teamwork and knowledge-sharing across cross-functional teams, leading
to improvements in team productivity.
Led end-to-end product development initiatives for one of the European leaders in the
gaming and lottery market. - Strategically led the definition and ongoing optimization of the Workflows (WoW)
process, involving multiple third-party providers and suppliers, resulting in a notable
40% reduction in meeting duration and development cycle time, effectively
streamlining collaboration with various partners. - Effectively organized and guided product backlog refinement sessions. This
contributed to a boost in team productivity and better alignment with company
objectives.
3Pillar GlobalSenior Product Analyst
Nov. 2020 - Nov. 2021Leading effective brainstorming within the team and the client
Define and explain vision and product goals to the team and the client Contribute to product roadmap Handled product initiatives through discovery, validation, and feature definition Create and organise stories and acceptance criteria
Backlog refinement and prioritisation, implementation efforts as well as post-release monitoring and analysis
Communicate status and blockers with stakeholders and partners Identify areas of opportunity
Support internal community of practice, Product Managers & Analysts.
Paddy Power BetfairProcess Automation Business Analyst
Nov. 2019 - Nov. 2020Cluj-NapocaIdentifying & analyzing processes across the business to determine if suitable for RPA.
Making recommendations to senior staff on which processes should be prioritized based on the cost savings or additional benefits they bring to the business.
Always thinking of our customers and how we can improve their experience through RPA.
Working with stakeholders to optimize processes and/or re-engineering processes to make the RPA solution robust.
Project managing several cross-functional process automation projects through the whole life cycle (from identifying the process through to the monitoring phase post go live of the automation).
Developing a transformational mindset by identifying opportunities beyond single process automation.
EvozonBusiness Analyst
Sep. 2017 - Mar. 2018Cluj County, RomaniaFocused on adding value, on critical thinking and on analysis
Product development - analysis, features, task prioritization Target and end-user behavior analysis Organize and participate in meetings with stakeholders and product team Requirements gathering, analysis, prioritization and documentation
Create and update user stories (JIRA)
Analyze and clarify requirements with Product Owner and Project Manager
Offer support for the team
Participate and organize along with the Project Manager in workshops with DEV and QA before starting implementation Work close with UX and prepare proposals for layout changes (Lucidchart, Moqups)
Write/Update Functional Documentation and Specs
Smoke test on features before deploy Replace Scrum Master when needed
Features and task prioritization
Constantly gather feedback from Support and Sales to take into consideration in roadmap strategy
Plan roadmap along with the Project Manager and prioritize development and business goals
Participate in all SCRUM ceremonies: daily standups, retrospective meetings, sprint planning, sprint demo.
EvozonMarketing Manager
Oct. 2014 - Jan. 2018Strategy / Planning / Budgeting / Brand management and development / Employer Branding / Advertising / Campaigns Management (Online & Offline) / PR / Communications / Distribution / Channels Management / Event Management / Customer Support / Project Management / Product / Marketing Manager for Niftio App / Product Marketing Manager for Calendis App
Team Management
Meet Magento RomaniaEvent Manager
May. 2014 - Oct. 2014Grand Hotel NapocaMeet Magento Romania 2014 it's the first Meet Magento Event in Romania! Is your opportunity to get the latest Magento news, participate in conversations about eCommerce trends and growth, and network with knowledgeable community members that can help you take your business to the next level.
Be part of the Magento ecosystem in Romania! The event organizer is MindMagnet Software.
MindMagnet SRLEcommerce Marketing Strategist
Jul. 2012 - Sep. 2014Cluj County, RomaniaIncreased revenues by adding digital services to the agency departments.
Managed, designed and implemented marketing strategies aligned with business goals for ecommerce projects (USA, Canada, Romania).
Organized the first MeetMagento conference in Romania and had over 300 participants.
PR&MOREPR Executive
Jun. 2011 - Jan. 2012Developed communication campaigns and strategies / Maintained press and customer relationships / Press Conferences & Monitoring / Organized events / Online content management (websites, social media platforms). Corporate Communications
Why Not UsHead Of Marketing
Feb. 2011 - Jan. 2015Cluj County, RomaniaImplemented marketing communication strategies for clients from different industries, from NGOs to B2B companies / Helped out with ongoing PPC, SEO, Content Strategy, Social Media and PR / Managed organizing and communication for several events like Stand Up Comedy Festival, Jazz & Wine, Jazz in the Park, Photo Romania Festival etc.
MediaticDigital Marketing Specialist
Jan. 2010 - Jan. 2011Cluj County, RomaniaManaged, designed and implemented marketing strategies aligned with business goals for several ecommerce projects.
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