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Work Background
GS1 CanadaGraphic Designer
Jul. 2019Toronto, Ontario, CanadaDelivered customized visual solutions across diverse Canadian industries, aligning creative assets with strategic marketing goals. Designed a wide range of promotional materials—including brochures, infographics, wireframes, and branded templates—with a focus on storytelling and conversion. Specialized in accessible design, ensuring all digital content met AODA standards through thoughtful typography, color contrast, and screen-reader optimization. Proficient in Adobe Creative Suite (Illustrator, Photoshop, InDesign, XD), animation tools, and Microsoft Office. Known for blending creativity with precision to produce inclusive, high-impact marketing collateral.
FNF CanadaGraphic Designer
May. 2016 - Apr. 2019Mississauga, OntarioCreated a wide range of marketing and interactive collateral—including promotional materials, branded PowerPoint presentations, and digital assets—to support brand awareness, lead generation, and internal communications. Designed and maintained WordPress websites with a focus on responsive design and user experience, while developing high-converting landing pages and custom email templates for weekly newsletters and campaigns. Produced visually engaging ads for national and regional publications in both print and digital formats, ensuring alignment with brand identity and publication standards. Collaborated cross-functionally with marketing and content teams, prioritizing usability, aesthetics, and consistency across platforms. Proficient in Adobe Creative Suite, WordPress, and HTML/CSS.
StatsStyleScore.comContent Creator & Sports Media Contributor
Jan. 2011 - Dec. 2016Toronto, Ontario, CanadaContributed to a female-led sports media platform focused on the NBA and broader sports culture. Responsibilities included writing and editing articles, managing publishing schedules, and promoting content across social media channels including Instagram, Twitter, and YouTube. Created original video content and co-hosted the BDB Radio Show on SiriusXM Channel 167, where we discussed trending sports topics, interviewed professional athletes, and engaged with the sports entertainment community.
HL DSGNCreative Designer
Jan. 2010Ontario, CanadaFor over 15 years, I've partnered with a wide range of companies across industries to elevate their brand presence through tailored creative solutions. My freelance work spans the development of impactful marketing collateral, interactive documents, brand identities, stationery, websites, digital ads, and social media campaigns. I bring a strategic mindset to every project—aligning design with business goals to deliver results that resonate, engage, and convert.
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