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Work Background
Havas Media NetworkSVP, Growth - North America
May. 2021United States-Lead the organization and management of the company's Global and U.S. Media Agency Selection Processes.
-Leading Strategic growth projects, focusing my experience in performance media strategy and business results.
-Development of Strategic Growth Projects for North America (USA & Canada)
Havas GroupSVP, Head of Commercial Development Latin America
Dec. 2017 - May. 2021Miami/Fort Lauderdale Area-Leading the commercial development strategies for both the Creative and Media business units of Havas Group in Latin America
-Responsible for Business Development and Network consolidation, including Affiliate companies. Head of Marketing and Communications
-Member of the Havas Global Communications, Havas Global New Business, and Havas Impact+ Committees.
-Member of the Board of Directors of Havas Group Mexico until Jul 2021
Havas Media GroupVP, Head of Commercial Partnerships Latin America
Jul. 2015 - Dec. 2017Miami/Fort Lauderdale Area
Havas Media GroupVP, Managing Director, Central America & The Caribbean
Jul. 2014 - Jun. 2015Miami/Fort Lauderdale AreaLeading the company's strategic development in Centam & The Caribbean in terms of corporate and business development, network building and the consolidation of Havas Media in the region in terms of Strategic Product (Digital Media, Data & Analytics, Programatic, etc.)
Havas Media GroupHead of Business Development & Marketing
Jan. 2014 - Jun. 2014Miami/Fort Lauderdale AreaLead all commercial and business development activities for Havas Media International, focused in acquisition of new clients and relationship development with prospective partners and clients in the U.S. and Latin America. My role supports the strategic development of the company, as an integral part of the agency senior management team. I also lead all the Communication and Marketing efforts of the company.
Havas Media GroupSr. Director, Business Development & Marketing
Jan. 2010 - Jan. 2014Miami/Fort Lauderdale AreaBusiness Intelligence, Commercial Planning, CRM & PR for Havas Media Miami. Relationship with decision makers for international advertising, digital media, sports marketing, and branded entertainment campaigns in Latin America and the U.S.
Havas Media GroupDirector, Strategic Planning & Business Development
Jun. 2008 - Jan. 2010Miami/Fort Lauderdale AreaIntegrated Communication Strategies and Insights Generation for clients and prospects for international Advertising campaigns, including digital/offline media, brand entertainment, sports marketing, and consumer experience. Facilitator of company's proprietary methodology and media tools among account teams. Lead and coordinate prospecting and new business efforts of the company in Latin America
Havas Media GroupDirector, Strategic Planning
Apr. 2006 - Jun. 2008Mexico City Area, MexicoIntegrated Communication Strategies and Insights Generation for local Advertising campaigns at Havas Media Mexico, including digital/offline media, brand entertainment, sports marketing, and consumer experience. Facilitator of the company's proprietary methodology and media tools among account teams. Coordination of ad-hoc research projects for clients and prospects.
Chili Entertainment MexicoPartner - Commercial Director
Sep. 2004 - Mar. 2006Mexico City Area, MexicoResponsible for Business Development, Client Service and Operation in Mexico. Company Developing Technologic Solutions for Experiential Marketing. Production and Technology was based in Argentina
Delta Group (Advertising Agency)Partner - Strategic Planning & Brands Director
Jan. 2002 - Sep. 2004Mexico City Area, MexicoCommunication Strategy and Insights generation for agency Brands and New Business, overseeing research and data analysis. Head of one of the Client Service Groups.
Gibert DDB MexicoAccount Director
Jan. 2000 - Dec. 2002Mexico City Area, MexicoClient Service, Advertising Campaigns Management and New Business coordination.
WundermanAccounts Supervisor
Jan. 1999 - Dec. 2000Mexico City Area, MexicoClient Service and CRM Campaigns coordination
ING (Seguros Comercial America)Marketing Manager
Jan. 1998 - Dec. 1999Mexico City Area, MexicoMarketing Strategy and Project Management for different subsidiary companies of the group, for a diverse set of financial services
JWTAccount Supervisor
Jan. 1995 - Dec. 1998Mexico City Area, MexicoClient Service and Advertising Campaigns coordination. Collaboration to organize and launch a special service of Marketing for Kids
DINA CamionesMarketing & Research Analyst
Jan. 1992 - Dec. 1995Mexico City Area, MexicoResponsible for the design, coordination, analysis and interpretation of Qualitative Research and Special Events coordination. Development of a proprietary market prospection system.
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