Good Lens StudiosFounder | CEO
Nov. 2023London Area, United Kingdom Whole industries face universal challenges that no one actor can tackle alone. Joining forces means organisations can unblock barriers, without giving up competitive advantage - if the joint initiative is run well with a capable and trusted partner. I founded Good Lens to help unblock these kinds of industry challenges through stakeholder campaigns. We have run several projects: one for television, two through social media and all in the education space so far. Unlike many traditional agencies, we focus deeply on cognitive psychology as part of our campaign and communications design, and we take a strategic approach to ensure our research and comms fit in an often complex issue or industry context.