Hearst MagazinesGlobal UX and Design Director
Feb. 2015 - Dec. 2016London, United KingdomInjected user-experience design into dozens of Web properties, with efforts cited as instrumental to customer acquisition increases.
Advocated, designed and launched all 18 of the UK properties on Mobile responsive designs duplicating the traffic to the sites on launch
Pioneered the use of A/B split testing for the UK properties (Cosmo UK, digital Spy, Elle UK and Esquire UK) increasing response-rate gains on landing pages and section pages.
Re-branded and Launched: Netdoctor, Asda Living, Hearst Live (events-as-a-service), Researched & planned UX improvements to the Media OS platform that powers Hearst Digital Media Globally, including the creation of a Global Experience language, a Playbook and a Pattern Library Designed for our studio clients multimedia campaigns with strong emotional appeal, sophisticated production values and intuitive navigation to maximise user engagement and cement powerful brand identities.
Creative directed for Coven Garden (with Hearst and Blippar) the Augmented Reality Xmas Experience for 2016 (https://www.youtube.com/watch?v=AmTXRKN6TeY)