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Work Background
D&AD2023 Awards Jury (Commerce)
May. 2023 - May. 2023London, England, United Kingdom
Future London AcademyFaculty Member - MBA for Design Leaders
Mar. 2023• I teach an Elite Design Teams class on the MBA for Design Leaders program twice a year.
• I developed a curriculum to enhance service leadership skills and foster trust.
• I mentor students to excel in creating high-performing design teams.
• I collaborate with industry professionals to bring real-world insights to the classroom.
ChiefFounding Member
Jan. 2023 - May. 2023Chief is a private network built to drive more women into positions of power and keep them there.
ClearScoreGlobal VP of Design
Apr. 2022 - Feb. 2025• Led a cross-functional team to transform ClearScore with GenAI, platform design frameworks and innovation strategy, reducing costs and enhancing customer engagement.
• Collaborated with marketplace partners and users to design a new way of managing users credit score and report into a Credit Health experience. I also led the design and production of the new Improve section of the App, providing free video financial education to our 22 million subscribers. • Championed the redesign of the 2025 ClearScore App, integrating usability best practices and design system improvements with a new brand refresh.
D&AD2020 Awards Jury
May. 2020 - May. 2020An honour to be a judge and have access to some of the most amazingly innovative and creative work I have seen in a while!
KaluzaPlatform Design Director
Apr. 2020 - Mar. 2022• Led digital transformation of renewable energy services into premium, global, user-friendly experiences.
• Created partner tools and back office systems for providers and suppliers.
• Unified brand, design system, and content strategy for consistency across multi-brand platforms.
FarfetchEcosystem Products Director
Jan. 2020 - Apr. 2020• Defined the 3 year UX strategy for the global luxury fashion B2B platform, leading to Farfetch's IPO from $1 billion to $6.2 billion.
• Managed a large international team of platform specialized designers, researchers, and product managers.
• Orchestrated enterprise-wide UX design practices, including scalable design systems and service design methodologies.
FarfetchDirector of Platform & Service Design
Feb. 2019 - Jan. 2020London, United Kingdom
FarfetchHead of Platform Product Design
Nov. 2017 - Jan. 2019London, United KingdomFrom November i'll be heading the Product Design teams working on Farfetch OS, Back Office applications and tools, Black & White and Store of the Future. Black and White is a full service agency selling multichannel e-commerce solutions to luxury fashion brands, based on the Farfetch core systems and services. Store of the Future creates in-store digital experiences that link the online and offline worlds, using data to enhance the retail experience for the Farfetch community.
GlobantDirector - Service Design & UX
Jan. 2017 - Sep. 2017London, United KingdomConsultant Director - Lead consultant for Open Bank (Banco Santander digital only bank). Led UX strategy, research & design on a groundbreaking young people banking application (Open Young) that will redefine the market landscape. Also worked on the use of chat-bots to create a more engaging and usable on-boarding process and on how to best use gamification and education to introduce new users to Investment banking.
University of WestminsterMember Industrial Advisory Board (DIPAP) Computer Science
Mar. 2016 - Mar. 2022
Hearst MagazinesGlobal UX and Design Director
Feb. 2015 - Dec. 2016London, United KingdomInjected user-experience design into dozens of Web properties, with efforts cited as instrumental to customer acquisition increases.
Advocated, designed and launched all 18 of the UK properties on Mobile responsive designs duplicating the traffic to the sites on launch
Pioneered the use of A/B split testing for the UK properties (Cosmo UK, digital Spy, Elle UK and Esquire UK) increasing response-rate gains on landing pages and section pages.
Re-branded and Launched: Netdoctor, Asda Living, Hearst Live (events-as-a-service), Researched & planned UX improvements to the Media OS platform that powers Hearst Digital Media Globally, including the creation of a Global Experience language, a Playbook and a Pattern Library Designed for our studio clients multimedia campaigns with strong emotional appeal, sophisticated production values and intuitive navigation to maximise user engagement and cement powerful brand identities.
Creative directed for Coven Garden (with Hearst and Blippar) the Augmented Reality Xmas Experience for 2016 (https://www.youtube.com/watch?v=AmTXRKN6TeY)
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