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Work Background
The Loft Brand StudioCreative Brand, Packaging, Graphic Designer, Illustrator and Content Creator
Apr. 2024Merseyside, England, United Kingdom
Joey DesignsLead Designer & Founder
Mar. 2020 - May. 2025Manchester, England, United KingdomI build bold and distinctive branding for food and drink businesses. When done right, branding connects with your target audience, builds their trust and turns them into loyal customers. This is where I come in, I specialise in food and drink packaging, boxes and label design, food truck vinyl wraps, takeaway food packaging and effective web design. Using great communication I help my clients uncover what makes their brand different and how I can help make them stand out from an already busy product shelf or food market. I am able to offer assistance with vehicle wraps, menu design, food truck design, signage, product packaging, label design, box design and bottle design.
BM FASHIONS LIMITEDSenior Fashion Designer
Aug. 2019 - Mar. 2020Leicester, United KingdomDesigning across womenswear, girls & boys license graphics for Dunnes, M&Co, Pep&Co, Shop Direct, Peacocks, Character.com. Always working towards designing license product that follows the fashion trends.
HTL FASHION (UK) LIMITEDFreelance Girlswear Designer
Jul. 2018 - Jul. 2019Manchester, United KingdomGirlswear designer, working on both the Primark, Penney's, Next & River Island accounts creating fashion & license jersey product from age ranges 0-3 months, younger girls, older girls, teenage young fashion.
HTL FASHION (UK) LIMITEDGirlswear Designer
Apr. 2016 - Jun. 2018London, United KingdomGirlswear designer, working on both the Primark, Penney's, Next & River Island accounts creating fashion & license jersey product from age ranges 0-3 months, younger girls, older girls, teenage young fashion.
Self-employed DesignerFreelance Fashion & Textile Print Designer
Sep. 2015 - Apr. 2016London, United KingdomMount Street Shoe Company - designed a range of slippers for mens & womens.
DP CreationsJerseywear Designer
Nov. 2013 - Sep. 2015Design jersey based products for a variety of customers.
InfluenceJersey wear Designer
Jun. 2012 - Nov. 2013Manchester, United KingdomIn this role I design jersey based products for a young customer base - doing all my own graphics, therefore I have extensive knowledge of Photoshop and Illustrator. I regularly travel with work on shopping trips to LA & far east, also go on development trips as well. I enjoy working closely with management to create garments for our customers. My customers include New Look, Missguided & Asos and for our own brand Neon Rose.
Visage LimitedAssistant Jersey wear Designer
Jun. 2011 - Jun. 2012Manchester, United KingdomThis role has given me experience working with Illustrator and Photoshop designing garments for high street stores, including New Look, Internacionale and Fashion Union. Research into up and coming trends, techniques and fabrics are key to this role. I regularly visit Turkey working closely with the factories to ensure our samples are perfect.
Mirjam Rouden - Print StudioWork Experience - Print Designer
Mar. 2011 - Apr. 2011London, United Kingdom• Painting print designs freehand on to fabric, developing ideas from mood boards. • Aim to work at a fast pace, producing one hand painted and embellished design a day.
Jasper GarvidaWork Experience - Design Assistant
Jan. 2011 - Feb. 2011London, United Kingdom• Making design decisions and resolving design issues with the design department. • Working with the Embellishment Designer, designing and creating trims and embellishment for the garments. • Attended and helped out at the London Fashion Week show.
Next Group PLCSales Assistant
Oct. 2009 - Jun. 2011This role involved serving a wide range of customers on all departments of the store. I was expected to represent the Next brand and maintain high levels of customer service dealing with queries and complaints. I also helped with visual merchandising and display areas within the store, working from sales to advertising.
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