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Work Background
Aqualine Manufacturing Corp.Marketing Coordinator
Nov. 2023 - Dec. 2024Decatur, Texas, United StatesAs the Marketing Coordinator, I was responsible for various marketing activities, including designing website assets and collaborating with the web programmer on product photos. I photographed new products, performed background removal and editing, and wrote website copy. I provided product photos and information to our business clients and designed promotional emails. I assisted with preparations for the annual irrigation trade show and created a branding style guide with my refined logo design. Additionally, I developed a 109-page price book/catalog displaying all products in various sizes, designed advertisements for print and online platforms, and produced specification sheets for each product.
Harper Perkins Architects IncMarketing Director
Aug. 2022 - Nov. 2023Wichita Falls, Texas, United States
Massage RefreshChief Creative Officer (Pro Bono)
Sep. 2019Since 2019 (pro bono,) I re-branded, designed, and managed the website for this small business, driving significant growth through user-focused design, effective SEO strategies, and data-driven marketing. Key highlights include: • In 2024, generated $16,192 in sales and 162 bookings with a minimal ad spend of just $225.
• Attracted 1,207 unique visitors and achieved 1,590 total site sessions, with an average session duration of 6 minutes and 13 seconds.
• Leveraged SEO strategies to secure 985 organic impressions and a 2.3% click-through rate, driving traffic with minimal paid advertising.
• Over the years, I've optimized user experiences to consistently convert visitors into new customers, with 96% new customer conversions in 2024, demonstrating expertise in UX design and conversion optimization.
Design Brings JoyFreelance Graphic Designer
May. 2019Texas, United StatesI offer my graphic design expertise to execute brand awareness across marketing materials including informational brochure, stationery, and other collateral. I create logos by implementing innovative ideas and client feedback to streamline company presence across media channels using Adobe InDesign, Illustrator and Photoshop.
Greater Denton Arts CouncilGraphic Design Intern
Jan. 2019 - May. 2019Denton, TexasDuring my time as a graphic design intern, I gained real-world experience to apply in a professional setting. My daily duties included, developing branding initiatives for the company and its associated events. I designed specific logos, using InDesign, Illustrator, and Photoshop. I was also responsible for crafting promotional materials, such as signage, event invites, and social media posts to increase brand awareness. Additionally, the experience provided valuable social media on the job learning by partnering with social media department to develop the graphic design aspects of social calendar. Finally, I reviewed concepts with marketing and event departments to present cohesive and thought-out campaigns to public. A key accomplishment from my time there: • Implemented designs that reached over 10K followers across social media platforms.
Family Brings JoyBlogger and Graphic Designer
Aug. 2008 - Jul. 2016United StatesI created and operated a successful home blogging site. It’s produced partnerships with Disney, Hallmark and other companies to serve as an influencer for their products. Often I consult with the marketing department and outline research trends to develop graphics and blog posts tailored to the target audience. I executed cross-channel social media and digital strategy to ensure large, yet targeted, reach. Since the beginning of the blog, I have written over 710 articles geared toward families. Some of my key accomplishments, include: • Developed online strategy that resulted in 185K website impressions, 10.3K unique page views. • 6.5K Pinterest followers over eleven years. • Designed a craft room with 5.4K YouTube views. • Better Homes and Gardens highlighted the craft room in Family Fun Rooms feature "Getting Creative."
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