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Work Background
Brightway InsuranceChief Of Staff
Jan. 2020 - Mar. 2022Jacksonville, Florida AreaWorked arm-in-arm with the owners of a privately held $1 billion P&C insurance agency to define vision and strategy and lead the day-to-day operations of one of the country's largest Personal Lines independent agencies.
Brightway InsuranceVP, Marketing & Communications
Sep. 2015 - Jan. 2020
Brightway InsuranceAVP, Brand & Communications
Mar. 2014 - Jan. 2020Jacksonville, Florida AreaPutting my 30 years of experience to work for Brightway, one of the leading national independent insurance retailers selling through its network of locally owned franchises throughout the U.S. Brightway is one of Inc. 5000's Fastest Growing Privately Held Companies, Entrepreneur Magazine's #1 Insurance Franchise, and one of Insurance Journal's Top 100 Agencies. In this role, I'm responsible for continuing to build Brightway into a household name by helping our franchisees become as successful as possible.
Kemper PreferredVice President, Marketing & Communications
Sep. 2012 - Mar. 2014Jacksonville, Florida
Kemper PreferredAssistant Vice President, Brand Management & Communications
Mar. 2011 - Sep. 2012Preferred auto and home agency carrier with $880M revenues and 500 employees. Assistant Vice President, Brand Management & Communications Recruited to make brand tangible to stakeholders and to build marketing and communications functions to grow the business. Conceptualized strategic internal and agent-facing communications plan for companywide rebrand; devised and executed roll-out communications for all P&C companies owned by Kemper Corporation, formerly Unitrin: Kemper Preferred, Unitrin Direct and Unitrin Specialty. The rebrand was named one of the world's most effective in the eighth annual REBRAND 100® Global Awards (2012). Conceptualized and oversaw production and implementation of a "brand puzzle" to serve as a reference for all employees for the company's brand essence and attributes. Puzzle won a Silver 2012 Pyramid Award Competition, sponsored by Promotional Products Association International, the international trade association for the promotional products industry. Award recognizes use of promotional products to create effective integrated marketing communications programs. Formalized company's agency communications function including online news functionality, work hand-in-hand with business leaders on messaging and communications strategies for key initiatives designed to help the business grow profitably. Initiated Marketing Communications function, leveraging rebrand to build and deploy suite of materials to help independent agents grow with Kemper Preferred. Responsible for building brand voice and aligning work across diverse family of companies. In first year with the company, named one of seven "President's Club" members, a distinction that recognizes exceptional performance and contributions.
Progressive InsuranceBusiness Leader, Brand Mgmt & Comms
Jan. 2008 - Jan. 2011Grew leadership scope, adding internal communications, corporate social responsibility and design to portfolio of responsibilities. Managed 33 staff, $5.5M budget, and 2 national PR firms.
Progressive InsuranceSr Director
Jan. 1999 - Jan. 2008Promoted through a series of increasingly high-profile marketing, communications, and PR positions, directing the strategy, development, and implementation of all internal and external communication strategies countrywide. Originally recruited by current CEO, built PR function from the ground up, and handpicked to continually expand role and increase marketing accountability through periods of intense transformational change. Scope of diverse responsibilities included employee engagement, crisis communications, investor relations, CEO and senior executive communications, event sponsorships, corporate social responsibility, and PR agency management.
Progressive InsuranceManager
Jan. 1994 - Jan. 1999Brought on board to conceptualize and execute timely and cost-effective PR and communications strategies to capture coverage for new direct-to-consumer operations countrywide. Shifted Executive Team's perception of Agency Communications function within 1 year of hire. Raised visibility and increased overall business value by harmonizing messaging to reach 30K agents countrywide. Controlled messaging that avoided legislative backlash as company launched controversial practice of using consumers' credit information in rating. Orchestrated cross-country CEO tour and HQ celebration for company's 60th anniversary.
NCI Transportation ServicesMarketing Communications Manager
Jan. 1988 - Jan. 1990
P-I-E NationwideManager
Jan. 1986 - Jan. 1988
University Hospital of JacksonvilleInformation Specialist
Jan. 1984 - Jan. 1986
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