Intel HellasCommunication & PR Manager
Jul. 2002 - May. 2003Athens, Attiki, GreeceCommunication; PR Manager : development; implementation of corporate branding; PR activities for the Greek market, supervision, coordination; collaboration with the PR; advertising agencies, joint marketing activities. Communication and cooperation with the EMEA HQ (Munich) and regional HQ (Milano). Monitoring budget availability and raising shopping baskets through SAP applications. · Branding : development; implementation of corporate adv campaigns (e.g cinema campaign), promotional programmes (e.g Intel Yes Tour events, radio contest), content adaptation/translation (e.g. cinema campaign, brochures, leaflets etc), overview of media schedule (e.g radio contest, cinema campaign), communication of guidelines and local goals to the adv agency (EURO RSCG), supervision; implementation of events organization (e.g Intel Yes Tour), agency management · PR : formulation of quarterly PR performance plan, supervision of media reporting, results analysis, supervision of events organization (e.g P4P 3.06; Centrino launches, Intel Yes Tour press event), local media alerts development and supervision, press releases content supervision (e.g translation redaction), coordination of media planning (e.g interviews, speech opportunities), agency management · Joint Marketing : cooperation with partners for events organization (e.g press and client HP/Compaq event), creation of printed case studies (e.g Microsoft’s elections case study), SMEs marketing development programme (e.g Singular-Microsoft-Intel programme)