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Work Background
Tableau SoftwareSenior Product Manager
Mar. 2020 - Oct. 2022Remote
Tableau SoftwareProduct Manager
Sep. 2019 - Mar. 2020Greater Seattle Area
Plethora Media Group LLCStrategic Marketing Consultant (Undisclosed projects)
Aug. 2018 - Mar. 2020I provide strategic content consulting for finance and blockchain startups. This work goes beyond the scope of writing and reviewing, with strategic consulting on target demographics, A/B test design, marketing funnel strategies, investor materials, web copy, and social campaigns.
Plethora Media Group LLCNinjas in Pyjamas Campaign (Republic of Gamers)
May. 2018 - Mar. 2019Worked with Republic of Gamers to plan a Ninjas in Pyjamas content campaign. Traveled to Sweden to work directly with NiP's staff on interviews, photography, and other unique behind-the-scenes coverage that organically incorporates ROG's sponsorship and products, while honoring the highly-respected NiP brand.
Plethora Media Group LLCBlockchain Webinar Series (Tech Ladies)
Mar. 2018 - Mar. 2019Worked with Tech Ladies, a 50,000+ member organization for technical women, to pitch, design, and present an educational blockchain webinar series. The Blockchain Buzz (March 2018)
The Blockchain Buzz Encore (Jan 2019)
Blockchain: The Good, the Bad, and the Ugly (Feb 2019)
Can Blockchain Save the World? (March 2019)
Plethora Media Group LLCGL502VS Around the World Campaign (Republic of Gamers)
Mar. 2018 - Oct. 2018Pitched and executed an 11-article, global content campaign for Republic of Gamers' (ROG) Strix GL502VS gaming laptop, covering nine worldwide locations with professional photography and unique local collaborations.
Plethora Media Group LLCPre-ICO Lead Content Strategist (ZEN ICO)
Mar. 2018 - Aug. 2018Developed the content strategy and pre-ICO social media ad campaigns for ZEN, a blockchain-based startup empowering teen content creators around the world. Wrote Facebook ads to: 1) Highlight user empowerment, 2) Separately target new and experienced ICO investors, 3) A/B test different core value propositions, and 4) Minimize ad rejection from Facebook's blanket ICO ad ban.
Plethora Media Group LLCEcho Fox Campaign (Republic of Gamers)
Jan. 2018 - Mar. 2018Worked with Republic of Gamers on a content campaign highlighting their sponsorship and collaboration with the Echo Fox League of Legends team. The five-article human interest series incorporated in-person interviews, behind-the-scenes photography, event photography, and live event coverage.
Plethora Media Group LLCWhite Paper Ghostwriter (JAKT)
Oct. 2017 - Sep. 2018Advised JAKT on a content strategy plan. Wrote, edited, researched, and managed a freelancer to produce technical white paper content targeted at C-level execs.
Plethora Media Group LLCStartup Content Strategist (Laazy.io)
Apr. 2017 - Sep. 2017Provided voice review, content strategy, copywriting, copyediting, and UX design guidance for Laazy.io, a startup designed to simplify content managers' image preparation.
Plethora Media Group LLCFounder
Sep. 2016 - Mar. 2020Seattle, WA and RemotePlethora Media Group crafts content marketing campaigns for top tech and gaming companies, covering areas like esports, blockchain, artificial intelligence, and finance. For years, we've provided go-to global content marketing, combining expert interviews with professional photography, organic product placement, and unique local collaborations. Areas of expertise: esports, artificial intelligence, machine learning, AR, VR, blockchain, cryptocurrencies, ICOs, and remote work. Specialties: content marketing, human interest-style organic product placement, technical white papers, custom product and event photography, ghostwriting, interviews with subject-matter experts, and content strategy (including investor pitch decks, email campaigns, web copy, and social media campaigns).
Plethora Media Group LLCJournalist
Sep. 2016 - Sep. 2019RemoteI write human interest stories about the gaming and esports world, going behind the screen to explore who people really are and how video games impact our lives.
Plethora Media Group LLCEsports Event Coverage (Republic of Gamers)
Sep. 2016 - Apr. 2017Covered industry gaming events on-site in North America, Australia, and Sweden (PAX West, PAX Australia, ROG JTR Finals Stockholm). Interviewed subject-matter experts and photographed the events, turning collateral into compelling content with organic product inclusion.
ZillowProgram Manager
Sep. 2015 - Jun. 2016Greater Seattle AreaAs the Personalization PM, I owned making Zillow's experiences more relevant, customized, and desirable to home buyers, renters, and sellers using multivariate UI-based tests and AI/ML-based Personalization. In addition to feature crew and backlog management, I designed and ran targeted A/B tests to increase adoption of core, high-value activation features, collaborated across teams and disciplines to design a new email A/B testing infrastructure, participated in multiple hackathons, and ran several brainstorming sessions focused on core Personalization features.
MicrosoftProgram Manager II
Jan. 2014 - Sep. 2015Greater Seattle AreaAs a PM on the Word team, I designed pivotal user experiences and touch interactions, including soft keyboard behavior, text input and selection, tables, and commanding. I was the Office-wide driver for soft keyboard behavior and text selection in strategic discussions with Windows. Additionally, I drove the customer outreach program and coordinated bimonthly customer feedback sessions for Word and other teams throughout Office, where we brought in customers to test features and gain insights. I personally designed multiple ad hoc user sessions and gained significant experience interviewing users and incorporating findings into product designs.
MicrosoftProgram Manager
Dec. 2012 - Jan. 2014Greater Seattle AreaAs a PM on the Word team, I designed pivotal user experiences and touch interactions, including soft keyboard behavior, text input and selection, tables, and commanding.
MicrosoftProgram Manager
Aug. 2011 - Dec. 2012From August 2011-December 2012, I was a Program Manager on the DSI (delivery and services infrastructure) team in Office, working on the following areas: - Office First Run Experience
- Office Dogfood Tool
- Classic (MSI) Setup
- Beta customer outreach
- Overall product QA
Microsoft CorporationProgram Manager Intern
Jun. 2010 - Sep. 2010As a program manager intern in the Office organization, I researched and designed a new process for thousands of internal Office employees to quickly and easily test the latest internal builds with minimal impact to their daily workflows, leveraging existing Click-to-Run technology for lightweight, daily build deployment.
Cray Inc.Program Manager Intern
Jun. 2009 - Sep. 2009
Cray Inc.Program Manager Intern
Jun. 2008 - Sep. 2008
Microsoft CorporationHigh School Intern (Program Manager)
Jun. 2007 - Sep. 2007
Microsoft CorporationHigh School Intern (Program Manager)
Jun. 2006 - Aug. 2006
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