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Work Background
Melissa Glynn Studio, LLCOwner + Photographer
May. 2025United States, CharlotteCurrently opening a new photography studio serving commercial and corporate clients. Offering photography and editing services to business in the Charlotte area as well as internationally.
Petticoat FairMarketing Manager
Nov. 2019 - Aug. 2020-Increase presence and content on social media channels which led to a 185% increase in referrals to our website. These actions also contributed to drastic increases in audience, engagement and impressions on Pinterest.
-Manage email marketing campaigns, including planning, targeting & segmentation, set-up, testing, execution, reporting, and optimization yielding a 20% increase in overall email clicks.
-Create content and write copy for all social media channels and email campaigns using Canva, Photoshop, and other design apps.
-Lead promotions partnering with our brands and local business to drive traffic to social media resulting in a 15% increase in Instagram followers.
-Manage and execute all front and back end projects for our Shopify website including editing content, refining search results, designing pages, and making the website more user friendly.
-Create and implement a marketing calendar for all promotions and events.
-Builds relationships with influencers to drive organic content distribution.
-Create & manage brand voice across social platforms to drive engagement and brand affinity.
Melissa Glynn Photography, LLCOwner + Photographer
May. 2007 - May. 2025United States, Austin-Successfully launched and operated photography business serving Austin, TX and other destinations in the US and abroad.
-Managed all consumer-facing digital marketing efforts through channels including Instagram, Facebook, blog, email, etc.
-Maintained back-end functionality of Squarespace platform for website and blog including design, image selection, and analytics analysis.
-Hired and directed a team of photographers and vendors during large events, productions and styled photo shoots.
-Built a loyal client base and provided all elements of customer service for clientele while also sustaining positive working relationships with a network of local vendors leading to cross-marketing, increasing sales and referrals.
-Achieved 80% client retention rate for portrait bookings over the past five years.
-Created, retouched, organized and archived photographs for clients, designed layouts for albums, converted and resized photos for large print products.
-Organized and cataloged over one million digital images
Hat Trick CateringExecutive Administrative Assistant
Dec. 2005 - Sep. 2009Austin, Texas-Coordinated and scheduled facility and equipment rentals for national feature films including Milk, The Informant, The Dark Knight, and others.
-Managed crew and logistics for on-location catering jobs for feature films and productions in Austin.
-Ordered supplies and groceries for catering jobs feeding over 200 crew and cast.
-Handled administrative tasks: filing, calendar, contracts and spending reports.
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