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Work Background
Owner + Photographer
Melissa Glynn Studio, LLCOwner + Photographer
May. 2025United States, CharlotteCurrently opening a new photography studio serving commercial and corporate clients. Offering photography and editing services to business in the Charlotte area as well as internationally.
Marketing Manager
Petticoat FairMarketing Manager
Nov. 2019 - Aug. 2020-Increase presence and content on social media channels which led to a 185% increase in referrals to our website. These actions also contributed to drastic increases in audience, engagement and impressions on Pinterest. -Manage email marketing campaigns, including planning, targeting & segmentation, set-up, testing, execution, reporting, and optimization yielding a 20% increase in overall email clicks. -Create content and write copy for all social media channels and email campaigns using Canva, Photoshop, and other design apps. -Lead promotions partnering with our brands and local business to drive traffic to social media resulting in a 15% increase in Instagram followers. -Manage and execute all front and back end projects for our Shopify website including editing content, refining search results, designing pages, and making the website more user friendly. -Create and implement a marketing calendar for all promotions and events. -Builds relationships with influencers to drive organic content distribution. -Create & manage brand voice across social platforms to drive engagement and brand affinity.
Owner + Photographer
Melissa Glynn Photography, LLCOwner + Photographer
May. 2007 - May. 2025United States, Austin-Successfully launched and operated photography business serving Austin, TX and other destinations in the US and abroad. -Managed all consumer-facing digital marketing efforts through channels including Instagram, Facebook, blog, email, etc. -Maintained back-end functionality of Squarespace platform for website and blog including design, image selection, and analytics analysis. -Hired and directed a team of photographers and vendors during large events, productions and styled photo shoots. -Built a loyal client base and provided all elements of customer service for clientele while also sustaining positive working relationships with a network of local vendors leading to cross-marketing, increasing sales and referrals. -Achieved 80% client retention rate for portrait bookings over the past five years. -Created, retouched, organized and archived photographs for clients, designed layouts for albums, converted and resized photos for large print products. -Organized and cataloged over one million digital images
Executive Administrative Assistant
Hat Trick CateringExecutive Administrative Assistant
Dec. 2005 - Sep. 2009Austin, Texas-Coordinated and scheduled facility and equipment rentals for national feature films including Milk, The Informant, The Dark Knight, and others. -Managed crew and logistics for on-location catering jobs for feature films and productions in Austin. -Ordered supplies and groceries for catering jobs feeding over 200 crew and cast. -Handled administrative tasks: filing, calendar, contracts and spending reports.
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