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Established Jakarta Media & Activation Business Lead
Mar. 2025Indonesia, JakartaAs Media & Activation Business Lead I play a leadership role in driving the growth, delivery, and innovation of brand activation and media services. This role bridges strategic thinking and hands-on execution—translating client goals into measurable, insight-driven activation campaigns and integrated media solutions.
- Lead the media and activation service portfolio, with full accountability for business performance, client satisfaction, and project delivery.
- Develop business strategies that integrate brand activation, O2O engagement, and media placement to achieve client KPIs.
- Act as the senior strategic partner to clients—offering guidance on activation planning, consumer engagement, and digital-to-physical journey design.
EnvuCampaign Activation Manager, South East Asia
May. 2024Jakarta, IndonesiaEnvu was founded in 2022, a new company built on years of Envu experience, for the sole purpose of advancing healthy environments for everyone, everywhere. We offer dedicated services in: Professional Pest Management, Forestry, Ornamentals, Golf, Industrial Vegetation Management, Lawn & Landscape, Mosquito Management, and Range & Pasture. Across each of our lines of business, we focus our work in chemistry and beyond, collaborating with our customers to come up with innovative solutions that will work today and well into the future. Developing and executing marketing campaigns tailored to the Southeast Asian market. This role requires a deep understanding of the local market dynamics, cultural nuances, and consumer behaviors across different countries within the region (Primarily focus on Indonesia, Malaysia and Thailand). On this role, I work closely with cross-functional teams, including marketing, commercial, product, and reporting, to ensure campaigns are effectively localized and deliver the desired outcomes. My Key Responsibilities across South East Asia
1. Campaign Strategy and Planning
2. Execution and Activation
3. Cross-Functional Collaboration
4. Monitoring and Optimization
5. Budget Management
6. Reporting and Analysis
RELX InternationalConsumer Engagement Manager
Sep. 2021 - Mar. 2024Jakarta, Indonesia• Led strategic market analysis and engagement initiatives, enhancing brand positioning in Indonesia.
• Fostered interdepartmental collaboration, aligning marketing strategies with company objectives.
JTI (Japan Tobacco International)Media & Digital Activation Manager
Apr. 2020 - Aug. 2021Jakarta, Indonesia• Drove comprehensive Above the Line and digital marketing activities, enhancing brand building.
• Managed agency relationships, overseeing digital marketing performance across multiple channels.
JTI (Japan Tobacco International)Trade Strategy Manager
Apr. 2019 - Apr. 2020Greater Jakarta Area, Indonesia• Conducted market analysis and activation strategy, focusing on retailer and consumer-centric marketing.
• Enhanced team capabilities and focused on activities aimed at achieving optimal ROI.
JTI (Japan Tobacco International)Consumer Activation Manager
Jul. 2018 - Apr. 2019Greater Jakarta Area, Indonesia• Developed a roadmap for consumer activities, leveraging market research for insight-driven operations.
• Led team efforts in rejuvenating brands and maintaining market relevance.
JTI (Japan Tobacco International)Direct to Consumer Manager
Jun. 2016 - Jul. 2018Greater Jakarta Area, Indonesia• Spearheaded the Direct Marketing program, focusing on Sales Promotion Girls and community engagement.
• Initiated and sponsored community programs, driving brand image and consumer loyalty.
JTI (Japan Tobacco International)Leisure DTC Assistant Manager
May. 2015 - May. 2016Greater Jakarta Area, Indonesia• Executed marketing programs in West Indonesia, supporting a wide range of JTI's products.
• Increased brand awareness through events, trials, and community engagement initiatives.
PT HM Sampoerna TbkSpv. Area Marketing Consumer
May. 2014 - Mar. 2015Padang Area, West Sumatera, Indonesia• Oversaw the Legal Age Meeting Point division, focusing on strategic market growth for Marlboro and A Mild.
• Managed agency performance and costs, contributing to the expansion and success of the Area Marketing team.
PT. HM Sampoerna TbkArea Marketing Executive
Mar. 2013 - May. 2014Padang Area, West Sumatera, Indonesia• Drove consumer marketing strategies in the West Sumatera region, achieving significant customer activation KPIs.
• Developed the 2013 Area Padang HM Sampoerna Business Plan, ensuring optimal budget utilization and ROI.
PT HM Sampoerna TbkSpv. Area Marketing Trade (Trade Marketing & Merchandising)
Jun. 2012 - Mar. 2013Padang Area, West Sumatera, Indonesia• Led marketing and merchandising strategies for various cigarette brands, enhancing market visibility and engagement.
• Managed a team of 17, successfully implementing the 3 Stick Selling program across 1000+ retail outlets.
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