Choky Bawapratama

Campaign Activation Manager SEA @ENVU

Collaboration and PartnershipsBrand Marketing ManagerDigital MarketingBrand StrategyStrategic Marketing🧨 ConsultingGlobal expansionPartnerAdvisorCampaign ManagementCBDONegotiationsTeam LeadershipConsumer IndustryMarket analysisMedia & TelecommunicationsCommunications ManagerBrand ManagementEngagement ManagerInnovation managementBrand advocateExecutive CoachBusiness Development ManagerMarketing Director💸 MarketingEvent Producer👍 Sales & BizDevCommunity Manager

With over a decade of experience in the Consumer Goods sector in Indonesia, I have developed a deep understanding of consumer behavior and a passion for crafting creative engagement marketing programs. My expertise lies in • Identifying what resonates with consumers • Translating those insights into successful marketing strategies and actionable plan I am particularly interested in collaborating with brands, products, and entrepreneurs who are considering entering the Indonesian market.

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Work Background

EnvuCampaign Activation Manager, South East Asia

May. 2024Jakarta, IndonesiaEnvu was founded in 2022, a new company built on years of Envu experience, for the sole purpose of advancing healthy environments for everyone, everywhere. We offer dedicated services in: Professional Pest Management, Forestry, Ornamentals, Golf, Industrial Vegetation Management, Lawn & Landscape, Mosquito Management, and Range & Pasture. Across each of our lines of business, we focus our work in chemistry and beyond, collaborating with our customers to come up with innovative solutions that will work today and well into the future. Developing and executing marketing campaigns tailored to the Southeast Asian market. This role requires a deep understanding of the local market dynamics, cultural nuances, and consumer behaviors across different countries within the region (Primarily focus on Indonesia, Malaysia and Thailand). On this role, I work closely with cross-functional teams, including marketing, commercial, product, and reporting, to ensure campaigns are effectively localized and deliver the desired outcomes. My Key Responsibilities across South East Asia 1. Campaign Strategy and Planning 2. Execution and Activation 3. Cross-Functional Collaboration 4. Monitoring and Optimization 5. Budget Management 6. Reporting and Analysis

RELX InternationalConsumer Engagement Manager

Sep. 2021 - Feb. 2024Jakarta, Indonesia• Led strategic market analysis and engagement initiatives, enhancing brand positioning in Indonesia. • Fostered interdepartmental collaboration, aligning marketing strategies with company objectives.

JTI (Japan Tobacco International)Media & Digital Activation Manager

Apr. 2020 - Aug. 2021Jakarta, Indonesia• Drove comprehensive Above the Line and digital marketing activities, enhancing brand building. • Managed agency relationships, overseeing digital marketing performance across multiple channels.

JTI (Japan Tobacco International)Trade Strategy Manager

Apr. 2019 - Apr. 2020Greater Jakarta Area, Indonesia• Conducted market analysis and activation strategy, focusing on retailer and consumer-centric marketing. • Enhanced team capabilities and focused on activities aimed at achieving optimal ROI.

JTI (Japan Tobacco International)Consumer Activation Manager

Jul. 2018 - Apr. 2019Greater Jakarta Area, Indonesia• Developed a roadmap for consumer activities, leveraging market research for insight-driven operations. • Led team efforts in rejuvenating brands and maintaining market relevance.

JTI (Japan Tobacco International)Direct to Consumer Manager

Jun. 2016 - Jul. 2018Greater Jakarta Area, Indonesia• Spearheaded the Direct Marketing program, focusing on Sales Promotion Girls and community engagement. • Initiated and sponsored community programs, driving brand image and consumer loyalty.

JTI (Japan Tobacco International)Leisure DTC Assistant Manager

May. 2015 - May. 2016Greater Jakarta Area, Indonesia• Executed marketing programs in West Indonesia, supporting a wide range of JTI's products. • Increased brand awareness through events, trials, and community engagement initiatives.

PT HM Sampoerna TbkSpv. Area Marketing Consumer

May. 2014 - Feb. 2015Padang Area, West Sumatera, Indonesia• Oversaw the Legal Age Meeting Point division, focusing on strategic market growth for Marlboro and A Mild. • Managed agency performance and costs, contributing to the expansion and success of the Area Marketing team.

PT. HM Sampoerna TbkArea Marketing Executive

Mar. 2013 - May. 2014Padang Area, West Sumatera, Indonesia• Drove consumer marketing strategies in the West Sumatera region, achieving significant customer activation KPIs. • Developed the 2013 Area Padang HM Sampoerna Business Plan, ensuring optimal budget utilization and ROI.

PT HM Sampoerna TbkSpv. Area Marketing Trade (Trade Marketing & Merchandising)

Jun. 2012 - Mar. 2013Padang Area, West Sumatera, Indonesia• Led marketing and merchandising strategies for various cigarette brands, enhancing market visibility and engagement. • Managed a team of 17, successfully implementing the 3 Stick Selling program across 1000+ retail outlets.