Shaun Bond

Creative Consultant @Us Folk

CopywritingCopywriterContent WriterInterior DesignerGraphic Designer🐦 DesignCommunication DesignerBrand DesignerIllustratorPresentation Designer

Starting out as a DTP operator taught me how to be patient, take instructions & experience the high level of detail in order to get a job, big or small, ready for production. Most importantly it taught me how to craft. Craft design in art direction & writing, as well as applying art direction & conceptual thinking to design. The natural step was to a junior art director for boutique ad agencies with the next jump to a art director for the ‘bigger’ traditional ad agencies, which included Lowe Bull Calvert Pace, TBWA Hunt Lascaris JHB & nally BBDO Cape Town, later becoming Network BBDO. The time at these agencies a orded me the opportunity to work with some of SA’s greatest in the ad game. Matthew Bull, Sandra De Wit, John Hunt, Mike Schalit, Andrew Whitehouse & Justin Gomes to name a few. There are many others not mentioning, but never forgetting their value add. Once my time in ad-land came to an end, I, with good friends, purchased the Vida e Ca è group, albeit as a minority shareholder. My roll was to build the brand & roll out of stores from 5 in 2001 to almost 70 in 2010, as the group creative & marketing director. Upon my exit in 2010, I started Franc which serviced clients across the board in a multitude of creative outputs, including conceptual thinking, design, brand building, communications, product & spatial design. While at Franc, we set about opening one of SA’s rst ethical butchers, Frankie Fenner Meat Merchants, based in Cape Town. As part owner of the business I help build the little shop from the literal ground up, from store design, tone, design, build & all that goes with creating a brand. While my time at FFMM I was lucky enough to be appointed as CD for FoxP2.2 the BTL agency to FoxP2 under the ever inspiring Justin Gomes. This was until I was approached to help set up North LTD as one of their creative directors & owners, with a speci c focus on strategy, brand building, design, spatial conceptual thinking & product design. After four years it was time to part ways & Us Folk Contextual Desi

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Work Background

Group Creative Director

KENSINGTON DISTILLERS AND VINTNERSGroup Creative Director

Jun. 2020 - Mar. 2025South Africa

Senior Creative Director

Truman & Orange Senior Creative Director

Jun. 2019 - Jun. 2021Western Cape, South Africa

Group Creative Director

www.usfolk.co.zaGroup Creative Director

Jan. 2015City of Cape Town, Western Cape, South AfricaConceptual from start to finish no matter the size or scope or field.

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