Alexandra Novac

CX and CRM Manager

Influencer Marketing ManagerEmail Marketing ManagerMarketingEvent ProducerCreative ProducerCopywriterConsultingBrand Marketing ManagerCommunications ManagerCustomer ResearcherContent ManagerEngagement Manager

CRM and lifecycle marketing manager with over 8 years of experience with B2B and B2C multi-channel customer experience and marketing campaigns (email, SMS, web, push notifications, in-app), segmentation and omni-channel marketing automation. I have extensive experience with various systems and platforms used to communicate, segment, test, analyze, and optimize customer experience. I am experienced in managing all stages of email and app campaigns, strategy, content, automation, migration, setup, reporting and optimization with proactive approaches. Proven track record in developing and executing CRM strategies, driving customer engagement and retention and increasing lifetime value.

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Work Background

Customer Experience & CRM Manager

TooSocial marketing studioCustomer Experience & CRM Manager

Oct. 2023CyprusCustomer experience & innovation | CRM strategy, implementation & optimization | Client lifecycle marketing & management | Marketing automation

CRM Lifecycle Marketing Manager

CFI Financial GroupCRM Lifecycle Marketing Manager

Sep. 2022 - Oct. 2023

CRM Lifecycle Marketing Manager EMEA

PepperstoneCRM Lifecycle Marketing Manager EMEA

Aug. 2021 - Sep. 2022Cyprus

Global Content Manager & Strategist

Scope MarketsGlobal Content Manager & Strategist

Mar. 2019 - Jul. 2021Cyprus

Content Manager and Strategist

OrbexContent Manager and Strategist

Jan. 2017 - Feb. 2019Cyprus

Research Assistant

Stedelijk MuseumResearch Assistant

Sep. 2014 - Jul. 2015Amsterdam Area, Netherlands

Research Assistant (Human Geography)

African Studies CentreResearch Assistant (Human Geography)

Jul. 2013 - Jan. 2014The Hague Area, Netherlands

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