Winc AustraliaSenior Marketing Manager
May. 2018 - Oct. 2019Sydney, AustraliaA trusted member of the Marketing Leadership Team, I reported into the CMO. I was a key member of the transformation team while also being marketing lead in digital transformation and alignment projects.
• Instrumental in the integration of OfficeMax (acquisition), including strategies to successfully merge and integrate the OfficeMax business, brand and customers into our core organisation in a seamless manner with minimal disruption
• Implemented Omni channel marketing strategy, focussed on targeted growth by vertical and customer segment
• Executed customer segmentation project to align customer base to vertical strategy, enabling a tailored, specialised approach to brand and category positioning
• Successfully led a 10 strong team
• Directed and lead the development of both strategic and transactional marketing collateral, across both direct and digital platforms
• Successfully achieved cross functional sales and margins targets across verticals while enjoying YOY performance across key customer & business metrics (AOV, AOF and NPS)