CRM and lifecycle marketing manager with over 8 years of experience with B2B and B2C multi-channel customer experience and marketing campaigns (email, SMS, web, push notifications, in-app), segmentation and omni-channel marketing automation. I have extensive experience with various systems and platforms used to communicate, segment, test, analyze, and optimize customer experience.
I am experienced in managing all stages of email and app campaigns, strategy, content, automation, migration, setup, reporting and optimization with proactive approaches. Proven track record in developing and executing CRM strategies, driving customer engagement and retention and increasing lifetime value.More...