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Work Background
EnnismoreDirector of Marketing
Mar. 2024 - Jan. 2025Dubai (emirat), Forenede Arabiske Emirater
FreelanceFreelance Brand & Creative Director
Jan. 2021Proven success in collaborating with premium brands across diverse sectors, including retailers, fashion houses, media outlets ,luxury hotels and high-end F&B outlets. Skilled in developing tailored solutions that resonate with discerning audiences and position brands as leaders in their markets.Clients include: Net-a-Porter, Harvey Nichols, Bloomingdale's, Level Shoes, W Hotels etc.
Marriott InternationalDirector of Marketing
Nov. 2019 - Mar. 2024Dubai, De Forenede Arabiske EmiraterReporting into the Area General Manager in a role responsible for Marketing and PR activities across 3 luxury hotels and 15+ F&B outlets.
• Drive sales via integrated sales and marketing campaigns across all channels
• Oversee all sales collateral and campaigns leading to customer retention, customer acquisition and traffic
• Collaborate with external operators and agencies increasing occupancy
• Manage all brand events and organization
• Lead Brand & Creative strategy for all advertising and collateral across all departments
• Drive traffic and occupancy via consistent Sales, Marketing & PR initiatives
• Manage all Digital and Social media accounts and marketing
• Manage external partnerships resulting in new customer acquisition
• Manage and lead a team of 12 FTEs across marketing and creative
• Responsible for budget management
Al Tayer GroupHead of Brand/General Manager, Marketing & Creative
Nov. 2018 - Dec. 2019Dubai, United Arab EmiratesReporting into the Senior Vice President in a role responsible for revolutionising the marketing functions and lead department into a new digitally led area of growth across Bloomingdale’s, Harvey Nichols, Home Stores, Fine Jewellery and Beauty portfolios. - Responsible for an omni-channel marketing strategy that drives loyalty and differentiated end-to-end customer experience. -Lead Brand Strategy across all brands accelerating momentum and brand position to ensure extensive reach.
-Develop customer acquisition strategies, cultivating a strong voice, visual identity and customer touch points ensuring target audience is engaged.
-Oversee the planning, development and execution of all marketing and advertising initiatives, including Creative, PR, Events, Social Media and CRM.
-Build a data-driven, ROI driven marketing department. -Manage and lead a team of 20 FTEs across content, EDM, design and creative, PR, events, influencer and partnerships, omnichannel marketing, social media, brand marketing and campaign management. -Develop and manage all external brand management and partnerships ensuring a strong presence in the region and continuous growth throughout.
-Responsible for budget management within all marketing departments.
-Responsible for team development and attrition.
Al Tayer GroupHead of Style & Editorial Content
Jun. 2016 - Nov. 2018Dubai, United Arab Emirates• Spearheading branding, editorial and fashion content strategies across all digital platforms, including homepage, social channels, emails, marketing, affiliates and video with the aim of creating conversion and ‘best in class’ customer experience for luxury ecommerce platform Ounass.com • Creating and presenting editorial content strategies to brands in order to grow partnerships and collaborations.
• Liaising with local and international agencies to secure talent across photography, video, journalists, models etc.
• Continuous collaboration with internal and external data companies to further enhance editorial content strategy in order to grow engagement and audience.
• Yearly, monthly and weekly planning of all digital content.
• Overseeing and signing all shoots and campaigns end to end across editorial and marketing • Managing the department P&L.
• Leading a global creative team of twenty people.
• Act as a brand ambassador at all international and regional events and fashion shows.
FarfetchSenior Global Style Manager
Aug. 2014 - Jul. 2016• Leading styling and imagery content across multiple online channels for 2 business pillars (Farfetch, FF Black & White) – Womenswear, Menswear and Kidswear.
• Directing and guiding styling, art direction, photography and video across all online channels
• Conception and planning of shoot and content for product pages and social media channels.
• Managing the department P&L.
- Leading a global creative of sixty people across 6 global locations
THE NET-A-PORTER GROUPActing Style Director
Nov. 2013 - Sep. 2014• Oversee and direct global editorial fashion team and online styling teams ensuring on brand and compelling content throughout all platforms (Product page, Editorial, Email Marketing, Social Media, Events, Campaigns). • Developing content strategies and managing weekly content calendars.
• Executing all editorial and marketing campaign shoots alongside Creative Director.
• Procuring talent for shoots across editorial, campaign and social media.
• Supplying seasonal trend reports to all internal teams.
• Supplying trend forecasting and style advise to in house brand Iris & Ink.
• Lead a global fashion team of fifteen people.
THE NET-A-PORTER GROUPOnline Styling Editor
Jan. 2011 - Nov. 2013• Oversee global style content and art direction ensuring market leading imagery content and customer experience delivered in efficient and cost effective manner. • Working alongside merchandising & buying teams to ensure product is represented correctly and viable product is supported throughout the site to support conversion rate. • Oversee and schedule daily shoots ensuring assets are delivered on time and on budget
• Leading a global team of twenty stylists
Eurowoman MagazineFashion Editor
Feb. 2009 - Jan. 2011Copenhagen, Denmark• Concepting and styling main fashion editorials.
• Conducting and writing main fashion features and interviews. • Editing trend and shopping pages.
• Attending press appointments and international fashion shows as brand ambassador. • Working closely with brands and advertising department to secure advertising, advertorials and grow partnerships.
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