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Work Background
Lumiere Brand Consulting PLTPrincipal Partner & Chief Brand Strategist
Aug. 2023Petaling Jaya, Selangor, MalaysiaLumiere is a brand consultancy that was born when we embarked on the rebranding of its predecessor, Branding Solutions. Lumiere has the enviable experience of having worked on extensive, integrated internal and external rebranding projects for Bank Islam, Sime Darby, MKH Bhd, Trinity, Malton, Putrajaya Holdings, PNBD, Nusajaya Malaysia, to name a few. Today, Lumiere brings the light of its solutions to its clients through brand audits, brand strategy development, internal brand culture building and training and visual brand identity design.
BAC Education GroupCheif Collaboration Officer
Nov. 2020 - Mar. 2021Petaling Jaya, Selangor, Malaysia
BAC EducationChief Marketing Officer, BAC Education Group
Nov. 2016 - Sep. 2023Kuala Lumpur, Federal Territory of Kuala Lumpur, MalaysiaI work closely with the Group MD and a skilled creative team of writers, designers and web developers in Faceberry Communications to develop marketing activities and corresponding marketing communication material for all mediums. We provide marketing support for the five colleges within the BAC ecosystem, i.e. BAC, IACT, Veritas University College, Reliance and DIKA.
IACT College (Kolej IACT)Chief Operating Officer
Nov. 2016 - Mar. 2021Petaling Jaya, Malaysia
IACT College (Kolej IACT)Chief Operating Officer
Nov. 2016 - Mar. 2021Petaling Jaya, Selangor MalaysiaAs the COO, I had oversight of the operations of this specialist marketing communications College. This ranged from meeting business revenue targets, to delivery of academic content, maintenance of standards at industry level, creating and enhancing linkages and associations with the communications industry and our university partners. It was an imperative part of my function to ensure constant evolution and adaptation in our programmes to ensure they meet the fast-changing needs of the marketing and communications industry.
Branding Solutions Founder, Owner & Principal Brand Consultant
Jul. 2008 - Sep. 2021Petaling Jaya, Selangor, MalaysiaBranding Solutions was founded as an integrated brand consultancy offering a suite of 360 degree brand consulting services. We specialised in rebranding from inside out of older brands and the development of new emergent brands. Among the portfolio were property developers like Gamuda Land, MKH Berhad, Malton Berhad, Trinity Group. Established brands like the national printing company, PNMB and steel giant MKTRON. Our extensive services included brand audits, development of an integrated brand strategy, internal brand culture development and training and visual brand identity development.
Interpac CommunicationsCreative Director
Jan. 1998 - Dec. 2002
(please see below)Director
Jan. 1996 - Jan. 2007Among the senior management positions I have held are:
2008 - 2016 : Founder & Principal Consultant, Branding Solutions Sdn. Bhd.
2004 -2007 : Regional Director & Director of Brand Consulting, Brandz Group Asia.
2003 - 2004 : Vice-President, Grey Worldwide, Malaysia
1998 - 2002 : C.E.O/Creative Director. Novacomm (formerly Interpac) Brand Communications
1996 - 1998 : Creative Director Grey Worldwide
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