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Work Background
IllumioNational Partner & Field Marketing
Jul. 2024 - Dec. 2024Greater Seattle Area- National GTM Strategy with 4 Focus SI Partners and key MSP/MSSP Partners
Contributed to an 11% increase in Partner Sourced/Influenced Pipeline through targeted co-marketing field initiatives and events
- Orchestrated and executed 12+ strategic field events i.e. executive dinners, workshops, regional showcases in collaboration with tech/alliance partners, driving brand visibility and lead generation
- Successfully launched and managed two National Partner Academies in Philadelphia and Denver, overseeing event logistics, content coordination, and on-site execution to enhance partner enablement and sales readiness for 8 partners
- Managed a $150k BDF/MDF budget, strategically allocating funds to high-ROI field marketing activities and partner events, ensuring full spend and detailed analysis
Armanino LLPMicrosoft Field Marketing Lead
Aug. 2023 - Jul. 2024Greater Seattle Area- Directed end-to-end event management for Armanino's presence at the NA Summit, Microsoft's largest North American user conference, attended by 3,000+participants. Key responsibilities included: strategic planning, booth design and logistics, vendor negotiation, pre-show promotional campaigns, on-site staffing and management, lead capture process implementation, and post-event analysis
- Collaborated with Microsoft to develop and implement strategic GTM plans, incorporating key field marketing initiatives to drive regional engagement
- Led industry-focused thought leadership campaigns to enhance brand visibility and generate leads ~ 250+ leads total
- Managed $200k in MDF/Co-sell funds, prioritizing investment in field marketing programs and events that delivered demonstrable ROI
- Internal education to drive referral opportunities - 20% increase internal referrals
- Planned and executed 10 virtual demand generation events, managing all phases from promotion and platform setup to speaker coordination and post-event lead nurturing, engaging 400 attendees
HashiCorpPartner Field Marketing Manager II - GSI / SI
Dec. 2020 - Jul. 2023HQ: San Fransisco Remote: Tacoma, WA - Developed and executed GTM strategies with National/Regional SI Partners and GSIs, incorporating joint field marketing activities that contributed to an average 15% pipeline growth per partner
- Collaborated with Partner Marketing and Sales teams on over 20 integrated programs, providing direct support for the execution of regional field events, workshops, and seminars
- Syncing Tech Partner Marketing and CSP Marketing to SI Partners for joint GTM programs
- Orchestrated joint GTM programs by aligning Tech Partner and CSP marketing efforts with SI Partners, often culminating in co-branded field events or regional campaigns
- Created and curated content for the Partner Portal, including event-in-a-box kits and field-ready marketing materials to empower partner-led local demand generation
- Created processes to provide strategic decision-making to influence pipeline
Chef SoftwarePartner Field Marketing Manager
Mar. 2020 - Dec. 2020Greater Seattle Area- Built custom partner engagement tracker
- Coordinated joint GTM strategies with engaged partners, including the planning and support of co-branded field marketing activities such as cooking classes, local meetups, lunch-and-learns
- ‘Cooking with Chef’ and AWS Video Series - Facilitated cross-team coordination for content creation and execution, ensuring alignment between partner initiatives and broader field marketing goals
The Resource GroupMarketing Operations Manager
Mar. 2016 - Nov. 2019Greater Seattle AreaRan multi-channel marketing campaigns for a VAR selling a SasS financial management solution. Started in SDR Role, promoted to Digital Marketing Operations Manager in 2017. Responsible for:
Lead / Demand Generation - Oversaw SDR team Email Marketing - Content / Design / A/B Testing
Landing Pages - Content / Design / A/B Testing
Social Media - Content / Scheduling Events - Webinars / Live Events / Annual User Conference SEO Content Creation - Published blog posts / Whitepapers / eBooks Website - Managed team of third-party contributors including content, design and strategy. Achievements: -110% of Lead goals met 2016
-107%: of Lead goals met 2017
-110% of Lead goals met 2018
-Speaker at Sage Intacct Advantage Conference 2017 on Lead to Opportunity process
-Sage Intacct President's Club 2019
Greenvelope.comMarketing & Event Consultant
Mar. 2015 - Mar. 2016Greater Seattle Area- Worked with inbound customers (weekly avg. 40) to determine best product fit for them
- Used customer usage data from MixPanel to determine customer trends and product usage
- Used user feedback to determine features to be built, specifically using the NPS system
- Developed alternate versions of the product such as "Lite"
- Followed up with past customers to determine their experience
Porch (Contract to Hire)Engagement Ambassador
Jan. 2014 - Jan. 2015Greater Seattle Area-Focused on professionals who have initially signed up for Porch.com through various portals and welcoming them to the site and assisting them in anyway possible. -Contributed to four different teams due to my strengths and versatility. Gained the following skills: inbound and outbound sales, customer service, cold calling, targeted marketing tactics, and assessment of quality of leads and what specific product Porch has to offer is best suited for each potential client.
Epic Events and Productions (Seasonal)Event Director
Jan. 2013 - Dec. 2013Greater Seattle Area-Coordinated and managed Outdoor Movies at Marymoor and Magnuson parks. -Directed staff of five employees and volunteers. -Oversaw every aspect of event production from sponsorship to event breakdown.
-Emceed events with crowds up to 3,000 people.
Seattle Business MagazineBrand Outreach Coordinator
Jan. 2012 - Dec. 2012Greater Seattle Area-Responsible for driving in all nominations for the seven signature Seattle Business magazine events.
-Actively participated in all marketing, event logistics, and promotions.
-Doubled previous year’s applications for the Tech Impact Awards from 60 into 120. -Main point of contact for over 400 companies.
-Successfully launched inaugural Executive Excellence awards, honoring C-Level executives with hand delivered invitation gifts.
The Unbroken FoundationCo-Founder & COO
Mar. 2011 - Nov. 2020Greater Seattle AreaCo-Founder / COO The Unbroken Foundation is a 501(c)3 corporation that raises money for Spinal Cord Injuries (SCI’s) survivors and their families. Quickly becoming the Northwest’s premier fundraiser for individual grants and sole supporter of Harborview Medical Center and the University of Washington’s Transitions Program. - 2011- 2015 Annual Birdies for Brian Golf Tournament - Avg. amount raised ~$20,000 - 2016 - Gala event - Raised $40,000 for Harborview Medical Center
- 2017 - All the Apples - Largest public fundraising Apple Cup viewing party in Seattle. Secured presenting sponsor of 710ESPN complete with radio commercials and host. Secured supporting sponsor for cross promotion. Raised $5,000. - 2018 - Seattle Slam Fundraiser - Partnered with Seattle Slam Wheelchair Rugby, Seattle Saracens Rugby and Lagunitas Brewing to raise $10,000 to send the Slam on cross-country tournaments.
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