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Work Background
Reserve WinesMarketing Manager
Apr. 2023 - Aug. 2025Manchester, England, United KingdomResults-driven marketing leader with a proven record of delivering standout commercial growth across retail and e-commerce. Drove +790% revenue uplift during Black Friday through targeted strategy, promotion and event integration. Achieved +99% uplift in event sales by strategically leveraging tastings & promotions. Delivered retail campaign successes: Wines of Portugal (+149%), Riesling (+169%), Botivo (+67%) in revenue YOY. Boosted online performance with +34% revenue uplift (2024) and +18% conversion rate improvement. Optimised email strategy, driving +16% YOY list growth and +41% uplift in flows, 8k new customers. Delivered Didsbury relaunch, min- brand project in collaboration with Want Studios Agency, strengthening brand presence and sales. Elevated social strategy in collaboration with agency: +40% impressions YOY, +110% engagements YOY. Strong leadership of freelancers and multi-channel campaigns across channels.
Private White V.C.Head Of Partnerships
Mar. 2022 - Dec. 2022Manchester Area, United KingdomAcross both roles my achievements/roles & responsibilities are outlined below: Delivered a cohesive content strategy across all digital marketing channels, to drive traffic to site and increase revenue YOY. Supported Head Of E-commerce in management and execution of annual brand plans and business strategies to increase brand awareness and traffic to store. Took ownership of all digital communications, aligning with an on-brand tone of voice. Worked seamlessly with the design team and external agencies to execute digital marketing strategies. Lead the influencer strategy, onboarding 50 new affiliates. Managed (and wrote) content for The Journal, increasing page views +45% YOY, Av. time on page +25% YOY, new users +157% YOY, transactions +70% YOY & revenue +66% YOY. Lead the customer acquisition strategy from FOC initiatives, partnering with similar brands, acquiring 9.3k new customers (+27% YOY). Managed the end-to-end process of Private White V.C.'s email marketing, growing +42% YOY, revenue +21% YOY & acquiring 22k new customers (+28% YOY). Measured key performance metrics on campaigns, feeding back to senior stakeholders. Managed internal and external events, improving regional brand awareness. Worked on SMS campaigns driving +69% YOY growth in revenue, ordered products +98% YOY & clicks +61% YOY.
Private White V.C.Marketing & Social Media Manager
Mar. 2021 - Mar. 2022Manchester, England, United Kingdom
Pets at HomeOnline Activation Executive
Jul. 2020 - Mar. 2021Handforth, England, United Kingdom
THGSocial Media and Content Executive
Sep. 2018 - Aug. 2020Manchester, United Kingdom- Delivered Grow Gorgeous Re-launch campaign, successful event coverage and KPI’s across channels of building worldwide brand awareness, increasing impressions and followers. Social event coverage delivered a 395% MOM increase in impressions. - Developed and delivered engaging global digital channel strategies in line with brand initiatives to drive brand awareness, significantly improve traffic and YOY growth: Impressions (+323% YOY), engagement (+122.4% YOY), Net New Audience (+272% YOY). - Owning all social channels, delivering best-in-class social content that engages with our existing customer base and extends reach to potential new customers. Content systems include Sprout Social, Hopper, Facebook Creator Studio and Adobe Photoshop. - Managing content across CRM, GG Website and Blog channels, reporting on best practices and growth driving initiatives, key learnings and future objectives. - Working alongside the Brand Team to plan, produce and execute a transparent, cohesive and audible content calendar to brand guidelines. - Working with PR and Influencer teams to create newsworthy stories within our content. - Increase brand awareness through relevant and on-brand content. - Increase engagement with our external stakeholders. - Increase traffic and sales on the website through building landing pages on TP. - Contributing to the overarching global content strategy for the brands. - Ensuring Social Media channels are always monitored and engaged. - Working with the PPC team to ensure boosted posts and paid social ads are well managed to drive engagement and sales. - Fully supported with the delivery of 2020 project concepts and consumer insights that are locked into next year’s calendar. - Manage Ameliorate, Mama and Mio social channels during peak times. - Deliver Data-Backed Content Strategies for Social, CRM, YouTube and Blog Channels.
SGKTeam Secretary
Jan. 2018 - Jun. 2018Sydney, Australia- Executive PA for Director of Client Services and team assistant for global creative advertising agencies Schwark, Anthem and Marque. - Workflow management for Schwark for new packaging using Dragonfly Software. To be solutions orientated and flag delays in advance to hit production deadlines. - Lead the process in SAP of monthly invoices, project management, opening new jobs, creating internal and external PO's and training team memebers. - Support copywriter in creating engaging copy for one of Australia's biggest supermarkets. - Assisted in implementing Traffic Live system to streamline production workflow. - Strong analytical skills inputting and checking all monthly MMR reporting data.
REA GroupOffice Manager
Jan. 2018 - Jun. 2018Sydney, Australia- Act as the main point of contact for all visitors and guests of REA alongside supporting a team of 70 for the smooth running of the office. - Work autonomously and with the events team to manage the office social calendar delivering the Christmas Party, Melbourne Cup Celebrations and REA Marketing Campaigns. - Maintained Sydney community pages on REA Intranet in line with company tone of voice. - Managed a busy workload and prioritized time-critical tasks for raising PO's and invoices. - Successfully supported staff and guests to facilitate concierge services and meeting rooms.
Time Inc.Fashion and Beauty Assistant
Apr. 2013 - Jan. 2016London, United Kingdom- Fashion and beauty assistant over four magazines in the Time Inc lifestyle hub supporting three Directors. - Simultaneously manage multiple projects in a fast-paced role, juggling tight deadlines and producing creative content for print and online audiences. - Generate innovative ideas, write fashion, beauty and travel features. - Work closely with the Marketing Manager to implement marketing and digital strategies for Woman brand portfolio. - Owned still life projects from concept to delivery, giving shoot direction with photographers. - Extensive experience assisting on photoshoots with production, styling, sourcing clothes, props, organising cars, booking models and researching locations. - Publish on-trend online features using Wordpress and Photoshop, fully aware of SEO. - Manage fashion and beauty cupboards - Created positive internal and external client relationships by attending press days, events and trips as a professional representative for all brands. - Liase with PR's to call in products and obtain high res images - Extensive experience using Fashion Monitor, Shopstyle and Diary Directory - Streamlined monthly Amex reporting of expenses.
Bauer Media Group – UKEditorial intern
Mar. 2013 - Mar. 2013London, United Kingdom- Worked closely with the web editor to write articles for Grazia Daily - Wrote weekly competition pages - Compiled fashion and beauty mood boards for Pinterest - Completed administration tasks for the features team
Bauer Media Group – UKPart time editorial assistant
Feb. 2013 - Mar. 2013London, United Kingdom- Part-time editorial assistant at More! Magazine. - Interviewed reality TV star Joey Essex - Led the research of story ideas, contacts and features using Case Study Link and Response Source. - Completed vox pops for the story of the week features. - Attended press events as a professional representative. - Managed competition articles. - Managed Twitter and Facebook social media platforms using Hootsuite, with a total combined audience of more than 165,000 followers. Monitor figures using Google Analytics.
Manchester Evening NewsEditorial Placement
May. 2012 - Jun. 2012Manchester, United Kingdom- Compiled news stories and filler - Shadowed senior reporters helping with interviews - Assisted with compiling the Queen’s’ Jubilee street party list for Manchester - Attended Manchester Crown Court and wrote stories from a district council meeting
Nottingham Evening PostEditorial placement
Sep. 2011 - Sep. 2011Nottingham, United Kingdom- Covered stories alone and with other reporters - Worked well with members of the editorial team to ensure production flowed seamlessly - Produced vox pops - Captured photos and street styles for the Essential Guide supplement - Worked alongside a photographer to plan a double page spread on the September heat wave
Bauer Media Group – UKFashion intern at Closer
Mar. 2011 - Apr. 2011London, United Kingdom- Editorial assistant to Lisa Burrow for a day - Helped source cheap celebrity outfits for ‘Battle of the Pop Stars’ feature - Organised returns and booked in all clothes, accessories and make up - Worked closely with the fashion editor calling in and chasing up sample products. - Extensively used fashion related websites including Fashion Monitor and Style Finder - Dealt professionally and confidently with PR companies - Produced stockist lists for products in the magazine
Mid Cheshire Guardian SeriesEditorial intern
Dec. 2010 - Jan. 2011Northwich- Worked with all members of staff to help produce content for three weekly newspapers - Sourced numerous news stories - Wrote up copy from press releases - Booked photo opportunities - Compiled readers letters - Created nibs, fillers and vox pops - Continued to source page leads for the publication after the placement had ended
Nottingham Trent Platform MagazineContributor
Oct. 2010 - Feb. 2012Nottingham, United Kingdom- Regular contributor for the Nottingham Trent student magazine - Articles included a seven week blog on the struggles of a student to give up alcohol for lent, interview with Olympic sailor Ben Ainslie and Gorillaz world tour review
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