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Work Background
Medline Industries, LPContent Strategist
Oct. 2023Northfield, Illinois, United StatesProviding strategic perspective, process and plans for content that supports skin and wound care business.
Writer for Environmental, Social and Governance (ESG) content.
Medline Industries, LPSenior Copywriter
Jul. 2019Chicago, Illinois, United StatesCreating content for wound care nurses and healthcare facility operational leadership who are concerned with skin health.
Alpha Phi International FraternityEditor-In-Chief
Nov. 2016 - Jul. 2019Greater Chicago AreaDevelop, write, edit, copy-edit and fact check all content for quarterly member magazine Write member profiles, features, blurbs, news items and targeted newsletter for college seniors
Interact with stakeholders and collegiate and alumnae members
Work with third-party designer to ensure eye-catching design and on-time delivery
Plan and conduct editorial advisory board conference calls
First place Fraternity Communications Association award-winner
Morris Media NetworkEditor in Chief
May. 2015 - Sep. 2016ChicagoDevelop editorial strategy for 16 print publications annually and website.
Supervise four city editors.
Lead Facebook expansion initiative, resulting in 105% increase in engagement in less than a year. Build traffic to company website through SEO analysis.
Collaborate with web team, designers and marketing team to create copy that builds community and strengthens corporate identity.
Create email newsletter and subject lines. Build relationships and work closely with public relations partners.
Write fresh and original copy that inspires readers to action.
Source photos for greatest visual impact.
Review, edit and copy edit colleagues' written work.
Jo ChicagoFreelance Copywriter
Mar. 2015 - May. 2015Greater Chicago AreaUpdate and refresh website copy to increase exposure and identity of local, 80-year-old, family-owned residential development company. Copywriter on press release one-sheeter to present to municipality, resulting in successful purchase of land for redevelopment.
Skirt! Chicago magazineEditor
Feb. 2013 - Jun. 2014ChicagoSadly, Skirt! Chicago has folded. Skirt! was founded in Charleston about 20 years ago and has been a huge success there. Morris Communications purchased it and intended to expand it to other cities, Chicago being its most recent and largest market. I was asked to lead the charge and took on the challenge along with my responsibilities for the Where publications. Whereas Where targets a visitor readership, skirt! is meant for a local female audience. Skirt! is described as "part feminista, part fashionista." As editor, I planned the editorial and financial budgets, coordinated photo shoots for fashion spreads and five profile pieces each issue (including the lighthearted "He's So Original," featuring a man in a skirt); selected and managed freelance writers and photographers; edited, copy edited and proofed all pages; and strategized with sales and marketing to promote publication through events and social media.
Morris Media NetworkAssociate Editor
Jun. 2012 - May. 2015Chicago, ILI was recruited back to Morris Visitor Publications after two years freelancing full time, when I was commissioned to write two travel books. I worked as the only editor in the Chicago office at Where magazine for two months, successfully managing one full issue from story generation to print product, as well as producing an annual pocket guide for visitors. I worked closely with the editor-in-chief to brainstorm each month's editorial lineup, selecting the most compelling story ideas for the audience based on first-hand experience and hundreds of publicist pitches. I generated 5-10 articles for the monthly magazine, as well as wrote concise and descriptive listings, features and blog posts for the website. Also in the annual mix: editing, writing, sourcing images and proofing an annual QuickGuide, a hardcover coffeetable-quality book, holiday guide, menu guide and dining guide.
Globe Pequot PressAuthor, "Insiders' Guide to Chicago"
Feb. 2011 - Jan. 2012After receiving positive reviews from the editors at Globe Pequot Press for "Day Trips from Chicago," they asked me to take on this book as well. It covers shopping, nightlife, museums and attractions, restaurants, real estate and accommodations. It was a lot of fun delving into the city in such a broad way and in as many words as I chose.
Globe Pequot PressAuthor, "Day Trips from Chicago"
Aug. 2010 - Dec. 2013I have completed two editions of this practical travel guide that details 27 different day trip destinations (covering more than 45 cities) within a 3-1/2-hour drive from Chicago.
Wedobo.comContributor
Jul. 2010 - Jan. 2011Write copy for weekly wedding deal website.
Self-EmployedFreelance Writer and Editor
Mar. 2010Write and edit on a wide range of topics including Chicago people, places and things to do; parenting and family activities; women's health issues; eco-friendly businesses; and weddings. Other services: public relations material, copy editing, publishing consulting.
Morris Visitor Publications/Where MagazineRegional Associate Editor
May. 2005 - Mar. 2010Wrote features, departments and monthly events for the Chicago edition of a global publisher of monthly and annual tourism publications in over 50 locations. Managed the Chicago edition’s social media presence, with special emphasis on Twitter and Facebook. Contributed content and developed editorial calendar for five area publications: a monthly magazine (Where), two hardcover annual coffee table books (Where Guestbook), annual pocket publication (Where QuickGuide), and an annual map (Where Map)
Interviewed celebrities such as Jane Kaczmarek, William Petersen, Julia Sweeney, Nelsan Ellis, Henry Winkler and Audrey Niffenegger Overhauled and refreshed all Chicago neighborhood overviews for the Where QuickGuide, garnering positive feedback from local hotel distributors.
Select Digital and Print PublicationsFreelance writer
Sep. 1994Greater Chicago Area• Advertising spotlights: Mommy Nearest, www.mommynearest.com
• Author: Day Trips from Chicago (Globe Pequot Press, 2011, 2014); Insiders’ Guide to Chicago (Globe Pequot Press, 2012). • Contributing writer: CheapTickets.com; Orbitz.com; Academy of General Dentistry’s AGD Impact; Awards and Recognition Association’s Recognition Review; TimeOut Chicago Kids; Self; Red Tricycle (redtri.com); Chicago magazine, Chicagoland Cooperator
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