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Work Background
Marketing & Communications Consultant
WINEFLUENTMarketing & Communications Consultant
May. 2023Blending 20 years+ of marketing and communications experience and a passion for wine to support professionals and companies in the wine industry. Activities include: - media relations - social media content strategy and SM management - events (tastings, fairs, launches) and brand ambassadorship - trainings (on product portfolio) - business development (proposals, grant applications, investor presentations, etc.)
Director, Global Experience and NPS
ManpowerGroupDirector, Global Experience and NPS
May. 2018 - Sep. 2023Bucharest, RomaniaResponsible for leading the Center of Excellence on Customer Experience (CX), using the NPS methodology to foster customer-centricity across 50+ countries and territories. Using the market-leading Medallia platform to enable customer experience excellence in the 5 regions under my purview and develop data-driven CX insight for marketing and operations, as well as coordinating the development of CX expertise and communities of practice across the business
Strategic Director of Marketing Europe
ManpowerGroupStrategic Director of Marketing Europe
Sep. 2016 - Dec. 2017
Marketing & Communications Manager
ManpowerGroup RomaniaMarketing & Communications Manager
Aug. 2013 - Jul. 2018Bucharest, Romania- Strategy development and marketing / communication planning - Localisation - Content management - Social Media management - PR and Media Relations
Marketing Director
Zirkon MediaMarketing Director
Jul. 2012 - Jul. 2013Bucharest, RomaniaAfter overseeing the outsourcing of subscription management from Adevarul Holding to Zirkon Media, I managed: - corporate marketing strategy and implementation - subscription marketing for publications in the outsourced portfolio (4 editors, over 50 titles) - B2B marketing and sales of our advertising services
Director of Subscriptions
Adevarul HoldingDirector of Subscriptions
Sep. 2011 - Jul. 2012Bucharest, Romania- Content marketing - Media relations - B2B marketing & sales support - Internal communication - Social media management - HR marketing
Regional Manager for Romania
PentiRegional Manager for Romania
Mar. 2011 - Jul. 2011Bucharest, Romania
Marketing Manager
Cinema City RomaniaMarketing Manager
Sep. 2007 - Nov. 2010Bucarest, Roumanie
Corporate Affairs
ART GroupCorporate Affairs
Mar. 2007 - Aug. 2007
PR Manager
Media ON Publishing GroupPR Manager
Mar. 2006 - Mar. 2007Bucharest, Romania
PR Manager
Open Society Foundation - RomaniaPR Manager
Nov. 2001 - Jan. 2006Bucharest, Romania
Communications Officer / Donors' Forum Coordinator
Princess Margarita of Romania FoundationCommunications Officer / Donors' Forum Coordinator
Mar. 2000 - Nov. 2001Bucharest, Romania
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