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Work Background
CMPCSales Director Asia & Oceania
Dec. 2018 - Sep. 2024Santiago Province, Chile+ One of the leading companies in Chile and Latin America, with sales exceeding US$ 8 billion and over 16,000 employees, focused on the production of paper, cardboard, and wood-derived products. + Responsible for driving the commercial development of the Wood business in Asia and Oceania, with annual sales surpassing US$ 100 million, focusing on key markets such as China, Japan, Korea, and Australia, with direct reporting from Chile and China. + Led and executed the transition to a direct sales model in China, eliminating the need for agent, and managed the recruitment of 3 local employees to support the new office.
VSPT Wine GroupArea Manager Asia & Oceania
Mar. 2017 - Nov. 2018Santiago Province, Chile+ Second largest wine exporter in Chile and top 20 in the world with sales exceeding 6 million cases. + Led a US$ 8 million business in sales to Korea, the Asia-Pacific region, and Australia, working closely with local importers and retailers. + Developed and implemented marketing plans, brand launches, and training for local sales teams.
VSPT Wine GroupMarketing Manager - Retail Brands
Jan. 2015 - Feb. 2017+ Responsible for 2 key retail focus brands at VSPT with sales in 80 countries: positioning strategy, planning and execution of marketing campaigns, and new product launches. + Developed growth models for key countries. + Collaborated with design, branding, research, and digital marketing agencies. + Managed a team of 4 members (brand manager, project manager, and designers).
VSPT Wine GroupExport Manager USA
Dec. 2011 - Dec. 2014Brand Manager focused on Viña San Pedro portfolio for the U.S. market. + Develop and monitor commercial plans with key distributors in the U.S. (Southern Wine & Spirits, National, Fedway). + Deliver product presentations to the sales forces of each distributor. + Conduct route sales alongside distributor sales teams. + Design and execute marketing plans with importers and local agencies. + Continuously seek new opportunities with retailers.
VSPT Wine GroupExport Manager Central America & Caribbean markets
Apr. 2010 - Dec. 2011ChileIn charge of the following brands: San Pedro, Tarapacá, Santa Helena, Misiones de Rengo, Viña Mar, Casa Rivas, and tactical brands. Responsibilities: + Evaluate current and potential clients to generate new business opportunities.
+ Develop an annual commercial plan for each existing client.
+ Negotiate credit policies with each client.
+ Manage the sales budget and track monthly, semi-annual, and annual sales targets by product line per client.
+ Create, activate, and monitor the marketing plan for each client in collaboration with the marketing executive of each winery.
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