Canadian Tire Financial ServicesSr. Associate Product Business Manager
Oct. 2022Oakville, Ontario, CanadaStrategic Leadership: Define and execute the vision and strategy for marketing initiatives, data collection, management, and executive reporting, aligning with the companyβs overall strategic business objectives. Product Management: Own requirement gathering, prioritization of initiatives, and and execution strategy for deliverables across the organization, ensuring they meet the needs of senior leadership for strategic insights and decision support. Legal, Compliance, Privacy and Data Governance: Gather requirements from key stakeholders to ensure adherence to policies and standards across the organization are upheld within marketing initiatives, operational process changes and remediation. Cross-functional Stakeholder Collaboration: Translate requirements between data analysts, engineers, designers, marketers, and contact centre integration teams to execute objectives. Innovation and Improvement: Continuously seek out opportunities aligned with the teams objectives, to prompt growth and acquisition, product and loyalty comprehension, and incorporate new technologies or processes where applicable to increase overall customer experience. Vendor Management: Manage external partnered relationships with vendors and service providers to execute against objectives. Negotiate, create and execute contracts, providing requirements, managing project timelines and ensuring the brand is represented at the highest quality through the vendor.