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Work Background
Igor Lemberg Holdings LTDChief Executive Officer
Nov. 2022Israel
Niv BooksHead Of Marketing
Oct. 2020 - Nov. 2022Herzliyya, Tel Aviv, IsraelAs a Head of Marketing, I am responsible of various missions on different levels of operation: Management:
* Forming effective paid search strategies
* Suggest and develop new campaigns across multiple channels
* Crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
* Preparing and managing monthly, quarterly and annual budgets for the Marketing department
* Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
* Analyze consumer behavior and determine customer personas
* Managing copywriters and social managers Creative director:
* Work with the brand team to produce new ideas for company branding, promotional campaigns, and marketing communications.
* Evaluate trends, assess new data and keep up-to-date with the latest marketing techniques. PPC Manager: * Launch and optimize various PPC campaigns (Facebook, Google Adwords) * Oversee accounts on search platforms (e.g. Google AdWords, Facebook, IG)
* Keyword selection and audience targeting
* Monitor budget and adjust bids to gain better ROI
* Track KPIs to assess performance and pinpoint issues
* Produce reports for senior management
* Find ways to reduce risk of click fraud
MegaFinVP of Marketing
Nov. 2017 - Oct. 2020Bat Yam Area, IsraelManaging all marketing operations for the company. Including video production
זכויות ופיננסיםVP of Sales
Mar. 2017 - Oct. 2017Rishon LeZion Area, IsraelInitial penetration and Business development of a Russian speaking segment.
Generating traffic via Facebook
Managing and training employees (Creating high motivation, setting and following goals, detecting and fixing individual flaws)
MediaMarsVP sales and Partner
Dec. 2013 - Mar. 2017My job was to create sales strategies and training new sales represantatives for both B2B and B2C sales. During my work. I trained over 20 sales desks for different B2B and B2C offices and opened and managed sales offices in both Israel and Ukraine. I also worked as a copyrighter and campaign manager.
SalesTechHead Of Sales
Jul. 2013 - Jun. 2014This is my first official managing position. The company that hired me, wanted to expand to Russian market, and my job was to build the service, sales and retention team. While working with the company, I hired and trained a team of 25 sales and retention represantatives, found affiliates with great traffic, went to Moscow to recruit new partners and moved the company to 1,000,000$ of income from the Russian market
Beta MediaRetention Specialist
Dec. 2012 - Jul. 2013Ramat Gan Area, IsraelMy job here was not only to retain clients that leave, but also to provide professional service to active clients, Convince them to trade in the best way possible and invest more money. The job was in English and Russian. * While working in the company I was sent to Cyprus to train their new Russian Sales Force
פינקסוSales Represantative
Apr. 2012 - Dec. 2012Ramat Gan Area, IsraelWorking in a forex company, a subsidiary of Saxobank as a sales representative in the very first international team. Working in English and Russian. Selling process involved working with hot leads, creating a demo process for them and closing the deal. On top of that, I had to translate all the marketing and financial analysis to Russian from English,
eTeacherRetention Specialist
Mar. 2011 - Apr. 2012Tel Aviv Area, IsraelAfter a year in customer service team, I was moved to the more elite retention force. Also working in three languages, retaining clients that want to cancel and resolving all the money related issues.
eTeacher GroupCustomer Service Representative
Mar. 2010 - Mar. 2011Tel Aviv Area, IsraelRight after the army, I started working as a customer service represntative at eTeacher company. My job was to handle clients requests, their problems in three languages: Russian, Hebrew and English.
On top of that our department sold Upsales to the clients and this is where I got my first sales lessons and discovered my passion to sales. In the first year, I was always first place in every sales competition in the company.
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