Niv BooksHead Of Marketing
Oct. 2020 - Nov. 2022Herzliyya, Tel Aviv, IsraelAs a Head of Marketing, I am responsible of various missions on different levels of operation: Management:
* Forming effective paid search strategies
* Suggest and develop new campaigns across multiple channels
* Crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
* Preparing and managing monthly, quarterly and annual budgets for the Marketing department
* Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
* Analyze consumer behavior and determine customer personas
* Managing copywriters and social managers Creative director:
* Work with the brand team to produce new ideas for company branding, promotional campaigns, and marketing communications.
* Evaluate trends, assess new data and keep up-to-date with the latest marketing techniques. PPC Manager: * Launch and optimize various PPC campaigns (Facebook, Google Adwords) * Oversee accounts on search platforms (e.g. Google AdWords, Facebook, IG)
* Keyword selection and audience targeting
* Monitor budget and adjust bids to gain better ROI
* Track KPIs to assess performance and pinpoint issues
* Produce reports for senior management
* Find ways to reduce risk of click fraud