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Work Background
Launchpod AICOO & Co-Founder
Sep. 2023United KingdomPicture effortlessly creating studio-quality audio with just a few clicks, all made possible by the power of AI. We provide you with the tools to vividly bring any idea to life, allowing you to connect with new audiences. Transform your ideas into captivating podcasts, audio books, dynamic presentations, calming meditations, or powerful audio advertising and become a part of our journey to make audio content creation accessible and impactful for everyone.
Automated AI Workflows LtdImplementation Director
Mar. 2018Leeds, England, United KingdomAs a target-driven Implementation Director at AAIW, I specialise in executing high-impact strategies that drive growth and transform sales processes. With a strong background in pioneering change, I excel at penetrating untapped markets to achieve both regional and global objectives. At AAIW, I lead the implementation of AI-driven solutions to streamline lead generation, ensuring every initiative aligns seamlessly with business goals and delivers measurable results. My role goes beyond strategy—it's about turning potential into performance. I collaborate closely with cross-functional teams to bring innovative sales solutions to life, guiding projects from concept through to completion with a relentless focus on results. By leveraging data insights and a proactive approach to market trends, I ensure AAIW remains at the forefront of the industry, effectively positioning the business to capture emerging opportunities and expand our footprint. With a keen eye for process improvement and a passion for optimising client experiences, I drive the transformation that enables businesses to thrive in today’s competitive landscape. At AAIW, every implementation is a step towards unlocking new levels of success.
ACTA 201Founder | CEO
Oct. 2015Manchester Area, United KingdomAt Acta 201, we specialise in AI-driven lead generation and customer acquisition, empowering businesses to scale efficiently through automation and strategic solutions. As the founder, I shape product strategy, customer engagement, and project management, leveraging insights into customer motivations and behaviours to deliver results. Key Responsibilities: Product & Marketing Strategy: Develop and lead a future-proof product marketing vision, ensuring all customer service initiatives align with business goals and market trends. Client Campaign Oversight: Overseeing a team of five to deliver client retention, nurturing campaigns, and digital strategies, including digital marketing, website, and app development. Customer Experience Initiatives: Implement strategies to boost revenue, product awareness, and retention. Highlight compelling customer journeys and testimonials, enhancing service touchpoints and client success. Market Analysis & Campaign Audits: Conduct in-depth reviews to uncover opportunities, optimise strategy, and ensure campaigns deliver actionable insights for clients. Social Media & Content Development: Leading social-first narratives across platforms like YouTube, Instagram, LinkedIn, and Twitter, maintaining consistent and engaging content. Personalisation & Targeting: Creating strategies to exceed revenue targets through segmentation and market personalisation, ensuring clients benefit from up-to-date marketing techniques. Achievements: Revenue & Profit Growth: Grew Acta 201 from £0 to £100K in annual revenue. Increased profitability by +21% YTD in 2022 and exceeded budget targets by +13%. Operational Efficiency: Reduced costs and improved team efficiency through restructuring and refined customer management processes. Client Upselling & Retention: Identified new upsell opportunities, improved client retention rates, and reduced acquisition costs with strategic targeting.
Accounting For Any BusinessBusiness Development Specialist
Oct. 2015 - Oct. 2020Leeds, United KingdomRecruited to drive growth and development for a small yet dynamic accountancy firm, I played a key role in developing and executing strategies to expand business and accounts across all target markets. Key Responsibilities: Strategic Market Analysis: Analysed revenue and margin performance by product, staying on top of market trends and competitor activity. Provided actionable insights and proposals on pricing, headcount, and growth strategies to company leadership. Direct Selling & Resource Deployment: Managed direct selling activities across regions, ensuring optimal use of resources. Generated high-quality leads that contributed to substantial portfolio expansion and increased market penetration. Customer Service Improvement: Revamped customer service procedures, addressing critical pain points throughout the customer journey. These improvements significantly boosted positive customer feedback and overall satisfaction. Achievements: Delivered high-quality leads that drove impressive growth within the firm's client portfolio.
Provided strategic proposals that influenced company-wide pricing and growth decisions.
Enhanced customer service processes, leading to increased customer satisfaction and loyalty.
Fives Cinetic Corp.Senior Buyer
Mar. 2008 - Oct. 2015Skipton, England, United KingdomBrought on board to contribute to a leading industrial engineering group specialising in designing and supplying machinery, process equipment, and production lines. Played a critical role in streamlining production processes and driving organisational change. Key Responsibilities: Just-in-Time (JIT) Manufacturing: Utilised JIT principles to enhance the efficient manufacture and timely development of on-site projects, managing multiple schedules and project timelines to ensure seamless delivery. Change Management & Process Improvement: Championed a culture shift by challenging established behaviours, introducing new practices to align with company goals, and overcoming resistance from stakeholders to drive meaningful change. Purchasing System Transformation: Led the development and implementation of a new purchasing system to drive further transformation and automation within the company’s supply chain and procurement processes. Achievements: Successfully managed concurrent projects, ensuring on-time delivery through efficient use of JIT practices.
Embedded new cultural practices focused on performance, expectations, and continuous improvement.
Spearheaded the transformation of purchasing systems, enhancing operational efficiency and reducing manual processes.
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