ACTA 201Founder | CEO
Oct. 2015Manchester Area, United KingdomAt Acta 201, we specialise in AI-driven lead generation and customer acquisition, empowering businesses to scale efficiently through automation and strategic solutions. As the founder, I shape product strategy, customer engagement, and project management, leveraging insights into customer motivations and behaviours to deliver results. Key Responsibilities: Product & Marketing Strategy: Develop and lead a future-proof product marketing vision, ensuring all customer service initiatives align with business goals and market trends. Client Campaign Oversight: Overseeing a team of five to deliver client retention, nurturing campaigns, and digital strategies, including digital marketing, website, and app development. Customer Experience Initiatives: Implement strategies to boost revenue, product awareness, and retention. Highlight compelling customer journeys and testimonials, enhancing service touchpoints and client success. Market Analysis & Campaign Audits: Conduct in-depth reviews to uncover opportunities, optimise strategy, and ensure campaigns deliver actionable insights for clients. Social Media & Content Development: Leading social-first narratives across platforms like YouTube, Instagram, LinkedIn, and Twitter, maintaining consistent and engaging content. Personalisation & Targeting: Creating strategies to exceed revenue targets through segmentation and market personalisation, ensuring clients benefit from up-to-date marketing techniques. Achievements: Revenue & Profit Growth: Grew Acta 201 from £0 to £100K in annual revenue. Increased profitability by +21% YTD in 2022 and exceeded budget targets by +13%. Operational Efficiency: Reduced costs and improved team efficiency through restructuring and refined customer management processes. Client Upselling & Retention: Identified new upsell opportunities, improved client retention rates, and reduced acquisition costs with strategic targeting.