Liz Battaglia - Creative Director & Founder, Liz Battaglia Creative

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Work Background

FreelanceGraphic Designer and Marketer

Jan. 2006Consulting across industries offering the following deliverables: Brand Strategy: Compelling brand stories and strategies to captivate your audience. Creative Design: Eye-catching visuals and graphics that resonate with your brand. Digital Marketing: Breakthrough digital campaigns designed to drive results. Social Media Management: Strategic audience engagement that builds community and brand loyalty. Web Design & Development: Captivating design and best in class UX tailored to reach your audience. Analytics & Reporting: Insights and analytics to measure and improve campaign performance.

EXLCreative Director - Art

Aug. 2015 - Dec. 2023New York, New York, United StatesEngage with clients, assess needs, and design the customer journey which informs consumer response Integrate proven direct marketing techniques and data-driven insights into visual campaigns on behalf of Fortune 500 and 100 clientele Assist in directing production artists, copywriters, and web developers in daily efforts Cross-promote and upsell ideas to clients by highlighting the intrinsic value for additional services Accountable for the print and digital visual elements of advertising accounts with $342M in billings Created a new brand from scratch acquired as an upsell from an existing client Credited with adding significant revenue and commended for saving our biggest client relationship

The Laurel GroupSenior Art Director

Feb. 2014 - Aug. 2015Hamilton, NJOffered exceptional service to clients as part of a full-service branding agency that specialized in advertising, display design, POP, and FSO for highly- regarded brands in the personal goods and pharmaceutical sectors Engaged with brands including Johnson & Johnson (Listerine, Aveeno, Neutrogena, Band-Aid), healthcare companies such as Ortho Clinical Diagnostics, and pharmaceutical start-ups like AgNovos Generated and delivered comprehensive pitch presentations to secure new business or receive approvals from current clientele Reviewed existing brand guidelines and redesigned websites, digital marketing campaigns, and print collaterals Shepherded each project from inception to completion while achieving all deliverables and remaining on budge Created exceptional print and packaging design for 9 top brands under the J&J banner

Fitness & Wellness Professional ServicesMarketing Director and Designer

Aug. 2012 - Feb. 2014Hamilton, NJDelivered exemplary leadership crafting marketing campaigns on behalf of hospital-affiliated health centers. Locations included Robert Wood Johnson Fitness & Wellness, Princeton Fitness & Wellness, and HackensackUMC Fitness & Wellness Powered by the New York Giants Developed campaigns incorporating around the “whole health” of each member which served as the organizational vision Generated the marketing budget, allocated resources, and tracked expenditures Facilitated nine mergers with outside clubs, external partnerships, and organizations including the National Football League (NFL) Created tailored marketing plans and budgets for each individual locatio

AFC FitnessMarketing Director and Designer

Jul. 2006 - Jul. 2012Bala Cynwyd, PADirected design, copywriting, and user experience for direct mail and online marketing strategies on behalf of gym chain with five physical locations Defined objectives and hand-delivered print and digital design and copy for speciality fitness programs including Zumba, BodyCombat, BodyPump, pilates, Barre, aquatic physical therapy, HIIT, Spin, personal and group training Leveraged digital media to expand member base while lowering acquisition costs and strengthening customer retention rates Offered comprehensive client pitches with fitness partners and providers, managed vendor relationships, and increased revenue through internal advertising program

Newtown Athletic ClubCreative Director

Jan. 2003 - Jun. 2006Newtown, PACreated all print and digital marketing materials for this world-class fitness campus in Bucks County, PA covering over 3 acres of land, including direct mail, internal signage, website, social media and more Created branding for all NAC materials including sub-brands for adjacent Spa, Restaurant/Bar, Country Club, Gold Club, Pro Shop, Night Club, Summer Camp, Kid's Club, and specialty fitness offerings: Pilates Couture, Power Train Sports, Urban Allure Spa, Transcend Sports Oversaw creation and implementation of revenue-generating internal advertising program (Community Partner Program) Created support materials for the NAC's government and nonprofit efforts, generating over 1M annually

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