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Work Background
UX Reviewer ConsultancyUX Audit & Design Consultant
Sep. 2024I help businesses transform their digital experiences through strategic UX audits and design solutions that will drive real business results. UX AUDIT & STRATEGY
- Conduct UX audits for websites and apps, specific features or holistic journeys, using proven heuristics and design principles; incorporating accessibility best practices to create inclusive designs
- Identify usability gaps and provide actionable recommendations to improve user engagement and conversions
- Align UX strategies with business goals to maximize ROI. INSIGHT DRIVEN APPROACH
- Combine UX expertise with business strategy to deliver measurable impact
- Provide step-by-step UX roadmaps for immediate improvements and long-term growth
- Offer premium audit services with clear, actionable insights tailored to client goals
Smartbox GroupUX Manager, Mobile & Partner Apps
Jan. 2022 - Jun. 2024Dublin, County Dublin, IrelandLed UX vision strategies in 2023, driving business through UX ideas (e-commerce & booking), initiatives
and improvisations generating 20%+ BV growth via the native App (B2C)
- Drove UX for B2B and internal SaaS platforms, growing our partner satisfaction by around 10% and
helping improve in-house teams’ productivity by over 30%
- Teamed up with Legal & other verticals to ensure designs aligned with changing GDPRs and regulations
- Lead, hired, mentored and facilitated training opportunities and career growth for design team
❖ Mentor at UX Design Institute (past) & ADPList (current)
❖ Delivered Certification Masterclass with Interaction Design Foundation (IxDF)
❖ Won ‘Popular vote’ in 2023 Hackathon for ‘Micro-service using AI to improve Search’
❖ Helped students interview prep in universities like EM Normandie and part of Time to Read (Business in
the Community) initiatives in Dublin
❖ Fundraised €3000 for various children’s hospice and animal charities and donated 19” hair to LauraLynn
Children’s Hospice
Smartbox GroupUX Team Lead
May. 2021 - Jan. 2022Dublin, County Dublin, Ireland- Lead UX visions (2019) by contributing to Product Strategy, driving Design Thinking workshops for
product innovations utilizing the Test and Learn approach. This led to improved customer engagement by 30%, increased reengagement by 22%, lessened time to complete goal by 4mins and helped generate 23%+ BV
- Lead and mentor designers, involved in hiring, team building and collaborative peer review
- Establishd a company wide UX culture, evangelizing UX within and outside the organization
❖ COVID-19 Initiatives: Member of Smartbox Wellness team; led internal #IamRemarkable workshops
❖ 2nd runner up (team) of Smartbox Hackathon 2019
❖ Fundraised €1275 for Dogs Trust Ireland. Took part in the 3000 Squats in 30 Days Challenge 2021-
Smartbox GroupUX Lead
Mar. 2019 - Jan. 2022Dublin, Leinster, Ireland
Cask DataData Visualization & UX Designer Consultant (remote)
Oct. 2016 - Nov. 2016San Francisco Bay AreaCask provides an open source application platform for Hadoop, allowing users to focus on applications and insights instead of infrastructure and integration.It is the first ever unified integration platform for big data - Worked directly with co-founder Nitin Motgi to improve and iterate exiting user experience.
- Researched, defined and mapped user journeys to streamline intuitive user experiences.
- Conceptualized and designed data visualized UX enhancing the core framework of CDAP.
- New features have been added and refined over the UX and acquired by Google in May ’18. Cask will be joining Google Cloud.
Ryanair - Europe's Favourite AirlineLead UX Designer (Native apps), Digital Experience
Sep. 2016 - Mar. 2019County Dublin, Ireland- Lead UX for native app driving strategy sessions and facilitated innovation workshops at Ryanair
- Led & designed Augmented reality (AR) & voice tech to reduce flyers anxiety for cabin bags policy
changes by conducting Design Thinking workshops with company-wide stakeholders & tech teams
(onsite & online)
❖ Winner (team) of Ryanair’s first ever 24hr Spark Hackathon, 2018, for inflight menu orders (post
booking/inflight, currently helping Ryanair’s inflight profits)
Cornerstone OnDemandData Visualization & UX Contractor
Aug. 2015 - Oct. 2015Auckland, New ZealandPiiQ is a global leader on cloud based talent management software solutions. Sonar6 (previously Sonar6, acquired by Cornerstone Ondemand), part of Cornerstone Growth Edition that delivers learning and performance management experience and is a powerful people analytics tool for making smarter workforce decisions.
- Lead Product UX in Auckland whilst working with designers in SaMo HQ, BA’s, developers and testers.
- Built UX library and set UX guidelines which were used across Cornerstone Ondemand.
- Lead and conducted onsite user testing to validate the product changes and enhancements.
- Personal achievement: Usability test templates and processes were adopted in SaMo HQ
GeoOpUX Designer
Dec. 2014 - Aug. 2015Auckland, New ZealandGeoOp is a SaaS Product - a job management platform that helps businesses manage, maintain and grow by assigning jobs/visits to field staff, automated messages to the client and field staff and invoicing on the go.
Platforms: iOS, Android and Web
Key projects: Mobile first in class, cross-platform integrations
Responsibilities: Research, personas, designing info architecture, use cases, activity diagrams,
working with BAs, competitor analysis & validation, online & onsite user testing.
:: Strategized with product owners on product enhancements and feature changes.
:: Wrote use cases and designed activity diagrams.
:: Lead online and onsite user testing to validate the proposed feature/design updates.
Personal initiative: UX for Windows.
Grip QAData Visualization & UX Specialist
Dec. 2014 - Dec. 2014Amsterdam Area, NetherlandsSector: Software Development Analysis Tool
Responsibilities:
:: Worked directly with the founder Jan Princen to improve usability & functionality.
:: Lead UX by taking the software from an ever scrolling to optimum analysis with result oriented data visualization.
Responsibilities: Conceptualization, research, personas, sketches, intense data visualization but simple, clean and intuitive UX.
McKinsey & CompanyData Visualization & UX Contractor
Mar. 2013 - May. 2014New Delhi, Delhi, IndiaThe Firm is an internationally established management consulting firm that conducts qualitative and quantitative analysis in order to evaluate management decisions across the public and private sectors.
I was part of the incubation of the McKinsey Digital Labs (MDL) team in India. - Worked in sectors: Finance, insurance, stock market, energy, aerospace, health, entertainment etc.
- Responsibilities: Data mining and problem area investigations, persona creation, competitor research,
analysis and benchmarking, data visualized UX, conducting workshops and stakeholders’ (clients)
collaborations. Successfully lead over 30 projects from concept to completion
❖ Successfully completed Data Visualization training by Andy Kirk
Cognizant Technology SolutionsUX Associate - Projects
Mar. 2011 - Jan. 2013India- Client sectors: Banking, healthcare, entertainment, news, travel and energy etc.
- Lead innovative features that were validated, accepted and implemented with positive outcomes.
- Largest project worked on was Barclays customer facing iPad app with approx. 40 developers, released in over 8 countries worldwide.
- Personal initiative: Created and conducted 12 weeks English Communication Course (credit based) for fellow colleagues to help them improve their English language written and verbal skills.
V&S AdvertisingArt Director
Dec. 2008 - Jan. 2010Gurgaon, IndiaLead a team for campaigns increasing users sensitivity by finding creative avenues to generate a
positive experience. Designed websites & conceptualized mobile app campaigns.
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