Rachel Strouse

Brand & Operations Strategist @Freelancer/Contract

Email Marketing ManagerMarketingITHRCustomer ServiceData EntryData Entry SpecialistData AnalystHR GeneralistAffiliate MarketingAssistantAdministrative AssistantPersonal AssistantAdministrative SpecialistOffice AssistantContent ManagerOffice Administrator

I'm a versatile Brand & Operations Strategist with over 10 years of experience spanning retail, HR systems, marketing, and data analysis. My career path has taken me from leading merchandising and allocation teams at Lids to supporting payroll and HRIS migrations for startups and enterprise clients. Most recently, I've worked as a freelance strategist and HR specialist, where I led projects in social media management, SEO, data migrations, and HRIS support—including payroll analysis, garnishments, and system transitions. Prior to that, I spent over six years at Lids, where I progressed into senior leadership, optimizing inventory strategies, driving cross-functional projects, and training teams on new tools and processes. I bring strong analytical skills (Excel, BI, demand planning), creative marketing experience (social media, branding, Canva), and operational expertise in systems like Microsoft Dynamics 365, JDA, and various HRIS platforms. Whether you're looking for a strategic thinker, a process optimizer, or a reliable remote team member who thrives in both creative and data-driven spaces, I'm here to help your team thrive.

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Work Background

Human Resources Specialist

New WesternHuman Resources Specialist

Oct. 2024 - Jan. 2025

Senior Manager, Allocation

LidsSenior Manager, Allocation

Jul. 2022 - Oct. 2024Indianapolis, Indiana, United StatesLed a team of analysts to drive strategic allocation and merchandising initiatives while fostering cross-functional collaboration. Implemented solutions that enhanced efficiency, aligned team performance with company goals, and increased employee engagement. Developed key performance indicators (KPIs) to track team success and ensure data accuracy for decision-making. Partnered with the Business Intelligence department on initiatives to improve data analysis and successfully implemented new tools for operational improvements. Streamlined workflows for projects, including store launches and the introduction of specialty store concepts. Leveraged advanced Excel reports to optimize decision-making across departments and initiatives. Led key training programs, including the rollout of new software, to ensure smooth transitions and strengthen team capabilities.

Allocation Manager

LidsAllocation Manager

Dec. 2021 - Jul. 2022Indianapolis, Indiana, United States

Merchandise Analyst

LidsMerchandise Analyst

Mar. 2019 - Dec. 2021Indianapolis, Indiana Area

Data Entry Specialist

LidsData Entry Specialist

Apr. 2018 - Feb. 2019Zionsville, Indiana

Marketing and Communications Coordinator

Vein Institute & Medical Spa, Inc.Marketing and Communications Coordinator

Aug. 2017 - Apr. 2018Warsaw, INDirected marketing and communication efforts to enhance brand visibility and engagement, reporting directly to the CEO.

Marketing Assistant

Indiana University Campus Recreational SportsMarketing Assistant

May. 2014 - Jul. 2017Bloomington, Indiana Area

Associate

TJ MaxxAssociate

May. 2014 - Sep. 2014Bloomington, Indiana Area

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