MicrosoftMarketing Director of Inclusion and Accessibility
Oct. 2020 - Jul. 2024Redmond, Washington, United StatesCo-pioneered the global events marketing strategy and launch of Co-Pilot at Microsoft Ignite 2023, supporting 3-year sales projections of $10 billion and a 353% ROI projection for clients. Led inclusion and accessibility strategies to shape user engagement with Co-Pilot. Developed a marketing expansion playbook promoting diverse human engagement and oversight in AI. Managed over 30,000 Microsoft events annually and created KPI playbooks for performance tracking using qualitative and quantitative data. Realized a 50% YoY increase in audience registration for accessibility event focused on engagement with the disability community. Achieved a record peak in digital audience registrations of 1,000,000 people for Microsoft Ignite. Developed inclusive community engagement strategies that exceeded performance goals by promoting commercial innovation and onboarding new partner accounts, reaching a network of over 300 million people. Managed a substantial divisional budget and provided training for more than 10,000 marketers and 7 Employee Resource Groups, integrating inclusion plans into flagship events.