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Work Background
BrandCulture PR & Marketing CommunicationsDirector of Marketing & Communications
Jan. 2025Johore, Malaysia
BrandCulture PR & Marketing CommunicationsCreative Director
Mar. 2024 - Jan. 2025Johore, MalaysiaAs Creative Director, the role involves leading the creation and implementation of strategic concepts that align with client branding and communication goals. This includes fostering a team environment that promotes creativity and professional development. Oversight is provided for the establishment of cohesive brand identities, ensuring impactful communications across all platforms. Responsibilities extend to managing campaign development from concept to completion, engaging target audiences and securing measurable results. The position also entails providing expert direction, approving final outputs for quality, crafting compelling pitches, and designing dynamic social media strategies, all while maintaining operational efficiency.
Opero Hotel SouthkeyCreative Specialist
May. 2022 - Mar. 2024Johor Bahru, Johore, MalaysiaI spearheaded innovative briefs that enhanced our corporate image and customer loyalty, ensuring brand consistency across all platforms to boost engagement. Responsibilities included crafting targeted copy and refining digital strategies to improve campaign effectiveness. I directed branding efforts, stayed ahead of marketing trends to drive growth, and designed marketing plans that reinforced our brand identity and drove sales. Additionally, daily operations were managed to ensure timely delivery of projects within budget, crucial for campaign success in a competitive market.
BG Safety Solution Sdn BhdCreative Lead
Oct. 2020 - Apr. 2022MalaysiaI spearheaded the creative process, leading the development and execution of campaigns and marketing materials from inception to completion. My role involved managing a team of visual designers, ensuring projects met deadlines and budget constraints while upholding high standards of quality. In collaboration with the sales team, I innovated product concepts that drove increases in sales and market share. I also facilitated meetings with sales and operations teams to boost brand visibility and recognition. Additionally, I developed content and digital strategies that enhanced BG Safety's online presence, and I directed the e-commerce strategy for the Red Ant brand on platforms like Lazada and Shopee, significantly boosting sales through strategic positioning and targeted marketing campaigns.
Hard Rock Hotel Desaru CoastMarcom & Graphic Senior Executive
Nov. 2019 - Sep. 2020Johor, MalaysiaIn this role, I collaborated effectively with the Marcom team to produce visually engaging art and branding materials that resonated with the hotel’s identity. We developed and implemented visual guidelines and strategies that significantly improved engagement and conversion rates. I created templates to streamline departmental processes, thereby enhancing operational efficiency. My leadership in directing virtual tours and coordinating photoshoots resulted in a notable increase in bookings and guest satisfaction. Additionally, I managed partnerships with digital agencies to bolster online content and engagement, and produced captivating photographs for promotions, which were instrumental in expanding our social media footprint. I co-led several high-impact events, including CSR initiatives and cultural celebrations, which boosted guest satisfaction and community involvement. Furthermore, I initiated digital training programs within the department to enhance productivity and foster a positive work environment.
Hard Rock Hotel Desaru CoastGraphic Designer
Apr. 2018 - Nov. 2019Malaysia
Spacebox Sdn. Bhd.Senior Graphic Designer
Mar. 2017 - Mar. 2018Kuala Lumpur, MalaysiaAs a Senior Designer, I oversaw the design, development, and implementation of graphic, layout, and communication materials, successfully delivering projects under budget. I effectively communicated design visions and strategies to both internal and external stakeholders, ensuring alignment with business objectives for successful outcomes. Managing a small design team, I fostered creativity and productivity by providing clear project briefs and consistent feedback. I ensured that graphic quality, consistency, and accuracy not only met but exceeded brand standards. Additionally, I developed content that significantly improved engagement and conversion rates on Spacebox’s e-commerce and social media platforms.
Dfar Dimensi Sdn BhdGraphic Designer
Jul. 2015 - Mar. 2017Johor, MalaysiaI shape and guide the production of imaginative ideas, working collaboratively with in-house teams, peers, and leadership to synchronize creative concepts, content, and approvals. As part of a cross-functional team that includes fellow designers and project management professionals, I play a pivotal role in charting the creative roadmap. This involves obtaining essential inputs, directing external agencies, and ensuring deliverables are on time and within budget. I produce artwork that meets specific style and content criteria, and when necessary, I take the lead on projects, liaising directly with clients to ensure their needs are met.
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