Director of Marketing & Communications@BrandCulture PR & Communications
Verified
Hey there! I’m Afif Ezhar – part strategist, part storyteller, full-time marketing nerd with 10 years of brand-boosting, campaign-crafting, scroll-stopping experience.
Currently steering the creative ship as Director of Marketing & Communications at BrandCulture PR, I’m all about turning “meh” into memorable. From dreaming up killer content strategies to fine-tuning brand identities that stick, I bring bold ideas to life for brands that dare to stand out.
I’ve had the pleasure (and pressure!) of working with hospitality giants like Avani Sepang Goldcoast Resort, ONYX Hospitality, and Hard Rock Hotel Desaru Coast – crafting campaigns that don’t just look good, but actually work.
What I really love? Using creativity to solve real business headaches – whether it's lackluster engagement, off-brand vibes, or campaigns that just aren't hitting the mark.
Past gigs include a creative pit stop at OPERO Hotel SouthKey where I helped level up their brand voice and vibe. And now? I’m all about shaping stories that spark emotion, spark conversations… and okay, maybe spark a few “OMG who did this?” DMs.
Let’s connect – whether you want to swap ideas, solve a brand puzzle, or just trade marketing memes. I’m your guy.More...