Jun. 2022 - Sep. 2023Milano, Lombardia, Italia- Development and execution of quarterly sales plans via the global e-Commerce channel per product (Budget, P&L)
- Definition and implementation of the digital marketing strategy, with particular focus on customer acquisition and engagement activities
- Analyzing key metrics using web analytics, optimizing conversion rates, performance analysis, product lines, promotional opportunities
- Helping to identify customer segmentations with high revenue potential
- Coordinating the team of marketing specialists to support e-commerce activities and managing external partners
- Overseeing brand management and visual identity, as well as external communications for the Cipriani Food & Drinks brand
Cipriani FoodMarketing Project Manager
Oct. 2021 - May. 2022Milano, Lombardia, Italia- E-commerce (Budgeting and P&L, commercial strategy online, lead the development of new improvements/system migration, omnichannel Strategy)
- Strategic direction of campaigns and promotions
- Data Analysis
- Paid ADV
Urbun from the BasementCo-Founder
Mar. 2021 - Nov. 2021Milano, Lombardia, ItaliaExit in november 2021. Dark Kitchen dealing with two brands: 1. urbun_basement
2. _mamadumpling
TannicoSales Manager - Private Clients
Jan. 2019 - Oct. 2021Milano, ItaliaSales Account Executive for our Top Clients:
- Handling of the entire sale process, from sourcing new potential clients to supporting the extisting ones;
- Keeping a partnership with all clients;
- Customized counseling and offers (by phone, e-mail and at events/expositions);
- Post-sale assistance (problem solving);
- Presentation and Promotion of wines for private clients;
- Research of new potential sale opportunities through: wine tastings, events with producers, wine courses;
- Managing clients requests from all over the world.
TannicoProject Manager & Sommelier
Jun. 2018 - Jan. 2019Milano, Italia
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