Cipriani FoodMarketing Project Manager - E-commerce
Jun. 2022 - Sep. 2023Milano, Lombardia, Italia- Development and execution of quarterly sales plans via the global e-Commerce channel per product (Budget, P&L)
- Definition and implementation of the digital marketing strategy, with particular focus on customer acquisition and engagement activities
- Analyzing key metrics using web analytics, optimizing conversion rates, performance analysis, product lines, promotional opportunities
- Helping to identify customer segmentations with high revenue potential
- Coordinating the team of marketing specialists to support e-commerce activities and managing external partners
- Overseeing brand management and visual identity, as well as external communications for the Cipriani Food & Drinks brand