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Work Background
The Balanced Space Co.Owner
Mar. 2024San Francisco Bay AreaI work with busy professionals, families, and small business owners to declutter, simplify, and optimize spaces and processes for better productivity, clarity, and peace of mind. My services are designed to meet your unique needs, with a commitment to making the experience seamless, non-judgmental, and empowering.
FathomUX Designer
Oct. 2022 - Feb. 2023New York, New York, United States- Responsible for leading the design of a new client’s content website & investment portal project. - Translated concepts into user flows, sketches, storyboards, wireframes, mockups and interactive prototypes. - Created components for effective scaling, utilized design standards guidelines for visual continuity and known interaction patterns. - Crafted flows throughout for multi-team consensus and reference, conducted expert interviews and competitive research.
GoogleUX Designer
Jul. 2021 - Sep. 2021San Francisco Bay AreaProvided design support for various teams in Google's internal startup incubator, Area 120, leading to their next funding round.
Self EmployedDesign Consultant
Apr. 2019Clients: Article One Advisors, LLC., Western Art Alliance and more.
GoogleUX Designer
Mar. 2018 - Jun. 2021San Francisco Bay Area- Launched and graduated a conversational marketing start-up, AdLingo, in Google’s internal incubator, Area 120. - Performed end-to-end product design, execution, research, discovery, and prototyping. - Increased ads’ engaged conversation rate by 29x, grew 500% YoY and launched over 80 campaigns with 500M impressions in H12020 - Daily collaboration with Engineering, Product, Business Development and Marketing teams. - Created a design collective for sole contributor designers within the department.
AgathosUX Designer | Researcher
Apr. 2017 - May. 2017San Francisco Bay AreaDesigned solution for health metrics start-up to provide physicians and their managers with actionable feedback and performance analytics for care improvement.
AppleInteractive Producer
Feb. 2016 - Mar. 2017Cupertino, CADivision: Marketing and Communications | Critical Mass @ Apple - Responsible for producing a complete redesign of how people buy iPhones - apple.com and Apple Store App. - Produced the iPhone Upgrade Program - upgrade their iPhone annually and return their older model. - Planned execution strategy, prioritized tasks, communicated next steps and cleared roadblocks for 20+ designers and copywriters. - Worked closely with Product Manager to understand requirements, functionality, importance and scope. - Partnered with developers and designers to QA web and app builds to deliver a polished final product logging prior to global launch.
DocuSignDesign Project Manager
Mar. 2015 - Feb. 2016San Francisco Bay Area- Responsible for project managing an internal agency model visual design and branding team of seven. - Identified and solved problems, while creating processes for enhanced efficiency, increased transparency and improved cross-functional communication. Decreasing average turn-around time by two days. - Defined and set priorities for in-house design team, which supported over a dozen domestic and international marketing teams. - Triaged, monitored and distributed thousands of project requests for both digital + physical assets. - Owned workflow reporting and oversaw task management on daily, weekly, and long-term projects.
FreelanceProject Manager
Jan. 2014 - Mar. 2015San Francisco Bay AreaClients: Goodby, Silverstein & Partners, Tishman Speyer, J.S. Sullivan, Betts Recruiting, Lookout Security, New Relic, Hackett Mill Gallery, HBF Textiles/Gunlocke, and more. Focuses include research, communication, organization, efficiency improvement, inventory management, etc.
CoachDesign Producer
Aug. 2012 - Sep. 2013New York, NYTeam: Women's Accessories Design Responsible for creating the Design Producer role and team. Right-hand design partner to multiple designers. - Defined priorities + timelines from project inception to completion, increasing capability and capacity of the design team. Improved delivery times and reduced spend, directly contributing to Coach’s first year of $1B in revenue. - Established a systematic material development process for various materials to increase yields and reduce waste, saving at minimum $10K+ annually. - Created and simultaneously managed data-driven matrices with thousands of variables. - Streamlined daily communication of updates to hundreds of internal vendors and international partners.
CoachAssociate Design Producer
Mar. 2010 - Aug. 2012New York City Metropolitan Area
CoachAssistant Design Producer
Mar. 2009 - Mar. 2010New York, United States
CoachDesign/Marketing Assistant
Oct. 2008 - Mar. 2009New York, United States
The Weinstein CompanyPost-production Intern
Jun. 2006 - Aug. 2006New York, NYCreated a digital platform and library for post-production team to complete multiple film deliveries. This included all documentation associated with each film (legal clearances, contracts, licenses, scripts, etc.)
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