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Work Background
Sales Commercial Manager
Milenio S.A.SSales Commercial Manager
Jan. 2017Colombia, CaliFunctions: Responsible of supporting and executing sales and marketing projects of the Company. Plan, lead, train, and efficiently coordinate the sales team in order to achieve the Company objectives. Identify business difficulties and work with the team looking for solutions. Achievements: I was able to increase the sales of the point of sale by 38% from the starting year, restructuring the point of sale in order to generate a warm welcome to the client and therefore achieve the desired growth. I implemented a sales software to guarantee better service, be able to generate more sales, and control all the inventory. I pop implemented the online webpage to increase the Company’s sales and through this channel we have been able to reach different market niches.
Sales Director/Franchise Channel
SENTHIASales Director/Franchise Channel
Mar. 2015 - Jan. 2017Colombia, CaliFunctions: Look for investors to acquire franchises and be able to extend the brand’s success, analyzing new markets to enter to guarantee the point of sale’s profitability. Promote, coordinate, and supervise every action of each franchisee, as well as establish control and follow-up mechanisms to ensure the sales quota and the best management of the points of sale. Handle the accounts receivables of the franchisees in order to generate monetary liquidity for the Company. Achievements: I have been able to consolidate and expand the brand’s success nationwide, obtaining more coverage and developing commercial strategies that guarantee the expansion’s success. I have been able to recover the Accounts Receivables by 90%, which I have maintained until now. During 2016 I fulfilled the monthly average by 110%
Administrator
GRUPO PASTELPANAdministrator
Sep. 2014 - Mar. 2015Colombia, CaliFunctions: See that the sales protocols where fulfilled through the coordinators, train and coordinate the point of sale sales representatives, guarantee the budget fulfilment of the point and of each one of the sales representatives, to fulfil the proposed targets. Achievements: I was able to start the oclient loyalty program again, by improving the customer service area. I was able to administrate the budget more efficiently up to 108%. I was able to consolidate the work team to be able to offer setter results in all areas. I planned and implemented activities in the different existing channels which guaranteed the fulfillment of the coverage objectives.
Marketing Intern
SENTHIAMarketing Intern
Jan. 2014 - Jul. 2014Colombia, CaliFunctions: Coordinate events of the brand in Malls (Unicentro, Jardín Plaza, Cosmocentro), sports events (Women’s race Cali 2014), and sales force training events (Cali, Coffee zone, Medellín, Bogotá). I was in charge of distributing graphic pieces and the follow-up at the points of sale in Cali to guarantee the execution. I coordinated and trained the promoters to guarantee the executions at the point of sale and thus generate a greater impact in the consumers to increase the product’s sales. Achievements: I was able to give support to more than 50 points of sale nationwide. I imorived the reaction times with the creative agency. I developed new projects for the category and new POS materials according to the market requirements.
Sales Administrator
Estibol S.A.SSales Administrator
Jan. 2010 - Jan. 2014Colombia, CaliAttend Inkanta Unicali store’s customers. Organize the points of sale to guarantee a better visibility of the products and be able to promote the store’s sales.
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