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Work Background
Simply SalesDirector of Amazon Advertising
May. 2022 - Jan. 2025Georgia, United StatesDirected Amazon advertising strategies for over 30 brands, managing multi-million dollar budgets to drive sales growth. Personally handled campaign management, bid optimization, and performance analysis, leveraging automation and data insights to streamline operations. Collaborated with brands to align ad strategies with broader marketing goals.
My Amazon GuyAmazon Specialist
Mar. 2021 - Jul. 2021Greater Atlanta AreaManaged and optimized Amazon seller accounts by overseeing product listings, pricing strategies, customer reviews, and advertising campaigns to enhance visibility, sales, and overall performance. Utilized expertise in Seller Central tools and best practices to drive growth, acting as a dedicated consultant to maximize clients' sales through strategic optimization.
Guardian SportsProduct Designer / Amazon Sales Consultant
Oct. 2017 - Jul. 2019Amazon Sales Consultant: Developed and managed Amazon advertising strategies for Guardian Cap football helmet covers and Pearl Lacrosse balls, driving significant sales growth through targeted campaigns and optimization. Product Designer: Redesigned the straps of the original Guardian Cap football helmet cover to enhance durability for college and professional players. Led the design of the Guardian Cap 2.0, featuring improved performance and aesthetics. Also designed a 7-on-7 football helmet for Schutt, focusing on functionality and player safety.
Modern SupplyFounder
Nov. 2015Greater Atlanta AreaExpert Amazon advertising and consulting service designed to increase your sales while reducing ad spend inefficiencies. We provide customized strategies, advanced advertising software with expert oversight, and personalized attention—at lower fees than traditional agencies. With over 9 years of experience in Amazon advertising, $25M+ in managed ad spend, and successful collaborations with 60+ brands, I understand what it takes to grow sales on Amazon. I also own and operate my own successful Amazon brand, giving me a unique insider perspective on optimizing ad performance and profitability. Core Benefits
1. Proven Expertise: 9+ years of experience and direct management of $25M+ in ad spend.
2. Customized Advertising Strategy tailored to your brand's specific goals.
Expert Optimization for increased sales and reduced ad spend inefficiencies.
3. Advanced Technology + Human Expertise for precise, data-driven campaign management.
4. Lower Fees & Higher ROI, saving you from overpaying for underperforming agencies.
Exclusive Partnership: No competing brands—I work with only one brand per category. Guarantee
Increase your Amazon sales within the first 30 days, or you don’t pay.
Modern CarryFounder
Nov. 2015Greater Atlanta AreaA brand dedicated to providing innovative solutions for modern-day challenges. Built entirely from the ground up, I personally handled every aspect of the business, including ideation, product design, crowdfunding, sourcing, marketing, and sales. Bootstrapped to a 7-figure brand.
Tifosi OpticsLead Designer
Mar. 2015 - Oct. 2015Created compelling marketing materials for in-store displays, website, and catalog. Produced high-quality 3D renderings for product shots and animations. Contributed to product development through concept designs for new sunglasses.
EvoShieldProduct Design Manager
Aug. 2012 - Nov. 2014Athens, Georgia AreaLed the design of baseball and football products from concept to production, ensuring high performance and functionality. Baseball Products: Batting Helmet, Catcher's Helmet, Catcher's Chest Guard, Catcher's Leg Guards, Batting Gloves, Backpack, Roller Bag Football Products: Shoulder Pads, Backplate, Rib Shirt and Girdle, Receiver Gloves, Linebacker/Tight End Gloves, Lineman Gloves
down low hockeyFounder / Designer
Aug. 2009 - Aug. 2013Founded Down Low Hockey to design innovative protective gear for hockey players, focusing on enhanced protection without bulk. Led product design and development, including patent-pending shoulder pads now used at junior, college, and professional levels. Managed prototyping, testing, and production to deliver high-performance solutions. http://downlowhockey.com
PumaFootwear Design Intern
Sep. 2008 - Mar. 2009Selected colors and materials for existing footwear collections to enhance appeal and performance. Created concept sketches for new shoe designs, focusing on style, functionality, and market trends. Collaborated with product teams to bring concepts to life.
HasbroFreelancer
May. 2007 - Mar. 2009Design, development, and model-making for Mr. Potato Head, focusing on creating engaging and innovative products. Collaborated with teams to refine concepts and ensure high-quality results.
HasbroDesign Intern
Jan. 2007 - May. 2007Design, development, and model-making for Mr. Potato Head, Playskool, and Tonka brands, focusing on creating engaging and innovative products. Collaborated with teams to refine concepts and ensure high-quality results.
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