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Work Background
Limitless CreativeDirector, Growth Marketing
Jun. 2024Chicago, Illinois, United States# Led Cube Exchange’s Martech stack setup, Lifecycle marketing, Paid strategies and token launches, leveraging analytics to identify gaps and drive tactical campaigns, achieving a 40% increase in user acquisition since June 2024. # Directed PepsiCo’s Bold Creative Futures campaign with Russell Westbrook, driving youth empowerment and maximizing impact through innovative paid media strategies. # Led activation metrics and analytics for WSS’s Back-to-School and 40th Anniversary campaigns, providing actionable insights to optimize performance and drive measurable results for upcoming activations.
MogoGrowth Marketing Manager(Heading Growth marketing)
Dec. 2023 - Jun. 2024Vancouver, British Columbia, Canada
MogoLifecycle Marketing Manager
Jan. 2022 - Nov. 2023Vancouver, British Columbia, Canada# Design and implement result-driven marketing strategies to captivate, involve, and transform potential leads into loyal customers. # Lead and optimize diverse performance marketing channels, including paid ads, social media, email, SEM, display, and print. # Successfully executed comprehensive paid marketing campaigns, driving a 25% boost in conversion rates and achieving a 15% reduction in customer acquisition costs. Applied analytical insights and A/B testing to refine targeting strategies and maximize ROI. # Manage the entire lifecycle campaigns, spanning strategic development, execution, and comprehensive ROI reporting. # Orchestrate a powerful strategy for targeted email and nurture campaigns, coordinating assets and leveraging data-driven evaluations to optimize success. # Identify content and journey gaps, working collaboratively with the content team to develop impactful assets that effectively address and fill those gaps. # Collaborate with the creative team to deliver quality content, visuals, and messaging across online performance channels. # Establish and nurture collaborative relationships with agencies, partners, and key internal stakeholders, fostering ongoing cooperation and synergy. # Expertise in holistic campaign planning, creating comprehensive strategies covering the entire marketing funnel, from acquisition to consideration and awareness campaigns. # Experience in managing and reporting on digital marketing budgets, including tracking and optimizing spend to meet or exceed revenue targets.
MogoMarketing Specialist
Nov. 2018 - Jan. 2022Winnipeg, Manitoba, Canada
MogoTeam Lead - Digital Experience
Nov. 2018 - Sep. 2020Winnipeg, Manitoba, Canada
Pramerica Life InsuranceSr. Brand Manager - Corporate Marketing
Jun. 2015 - Dec. 2017Gurgaon, India# Develop and implement the marketing projects for external & internal audience. # Crafting product proposition, communication and media strategy for the successful launch of new products. # Managed and optimized paid marketing campaigns to enhance brand visibility and drive conversions, utilizing data analysis and strategic planning to achieve measurable results. # Developing & implementing digital performance marketing plan for new online products including GDN, Text & Video ads, Social media, ORM, SEO. # Corporate website development and preservation: Develop website as a medium for establishing brand identity, Customer interactions and Online sales. # Experienced in developing mobile application from business & marketing perspective and its promotion. # Agency management. Key Recognitions # Awarded “Corporate Website of the Year Award 2016” in the category ‘Most Popular & Best Website’ # Awarded “Marketer of the Year 2017” at the Insurance India Summit and Awards for delivering a full mix Marketing campaign for Dengue Shield.
Pramerica Life InsuranceManager - Corporate Marketing
Jun. 2013 - May. 2015Gurgaon, India
Pramerica Life InsuranceAssistant Manager - Corporate Marketing
Jun. 2011 - May. 2013Gurgaon, India
Twohmp CommunicationsBusiness Manager
May. 2010 - Sep. 2011Gurgaon, IndiaBrands: Aircel, Fenesta, DSCL Corporate, Shriram Cement
# Account planning & management, brand planning, developing advertising concepts and communication strategies. # Help the challenger brands beat the market leaders through innovative marketing strategies and 24x7 servicing. # Web management, include: Website development, content management (CMS), social marketing, search engine optimization for various clients. # Leading the account management team of 3 executives for client servicing & business development. # Vendor management: Identifying the cost effective rates for the clients for all the third party jobs and maintain healthy relationship with the vendors.
Vermillion Communications Pvt. Ltd.Account manager
Jun. 2009 - Apr. 2010Brands: Ion exchange, Zero B, CATA, Ultra Fresh, Bodycare, Paras Spices.
# Responsible of handle client’s communication requirement of every nature, involved in briefing and evaluating creative output to meet the client’s marketing needs. # Proactive initiatives and discussions with the clients marketing team to generate new ideas. # Involved with client in building advertising & marketing strategy for the brand. # Effective handling of team and delegation of authority for faster delivery of job and overall operational supervision - Responsibility of team & their growth.
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