Digital growth is most effective when lifecycle and paid media work in sync, and that is where I create impact. I lead marketing strategies across owned, paid, and earned channels to build user journeys that improve CAC:LTV ratio, drive retention, and scale acquisition. From CRM, email, push and in-app flows to paid campaigns on Meta, Google, Reddit, and long-term SEO strategies, I design programs that move customers and metrics forward.
Over the past 17+ years, my experience spans fintech, SaaS, financial institutions, footwear, FMCG, lifestyle, airlines, and Web3. Along the way, I have shaped brand positioning strategies, built end-to-end marketing stacks (i.e. Braze, Hootsuite, Segment, Intercom, Looker, Mixpanel), and led high-impact programs grounded in reporting, testing, and analytics. I bring full funnel thinking into every campaign, connecting product, data, and creative to deliver results that last.
Right now, focused on working with clients and teams who value clear execution, strategic growth, and marketing that performs.More...