Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Kite ConsultingManagement Consultant
Jan. 2025Dubai, RiyadhBringing Business Strategy and Marketing together with a bullseye understanding and delivering best practices within the regional and local markets. Our ability and agility to innovate, create and implement with the flow of the wind, allows us to help our clients fly high.
University of StrathclydeLead Global Practitioner
Oct. 2022Dubai, United Arab EmiratesI have been appointed to join the team of Lead GP's. The community of Global Practitioners at the University of Strathclyde is an innovative initiative launched to create a network of communicators and facilitators who can work with and alongside the academic and administrative teams of the University. The idea is to bring in industry experts to participate in various activities capitalizing on their experience through consultancy work, research projects, class delivery, masterclasses and much more to integrate and reflect the modern and broad nature of subjects addressed in the University’s general management programmes. A truly entrepreneurial drive towards building the bridge between academia and industry.
Murdoch University DubaiAdjunct Lecturer
Jun. 2021 - Aug. 2021Dubai, United Arab EmiratesOver the summer period I took on the module of consumer behaviour at Murdoch University, teaching second year students. Working with Schiffman’s book was very interesting especially from the Australian market perspective on the topic.
Middlesex University Dubai + University of StrathclydeLecturer in Marketing + Global Practitioner Consultant
Oct. 2018United Arab Emirates
Middlesex University DubaiAdjunct Lecturer
Sep. 2018Dubai, United Arab EmiratesStarting in the latter half of 2018, I am a lecturer in marketing for the Business School and undergraduate programmes. Modules include marketing management, marketing intelligence, creative advertising, consumer behaviour and marketing communications. I work closely with staff at the parent university in the UK to assist with delivering learning outcomes and grading summative assessments.
TGMCFreelance Consultancy
Sep. 2010Sharjah, United Arab EmiratesI work with TGMC and provide consultancy work in the areas of marketing, business development, communications and strategy. I help with business start-ups and small and medium-sized enterprises with strategy, marketing and communication planning. I carry out research and analysis on market needs, trends, competition and communication. This gives me credibility when preparing solutions for businesses who require my input. I also organise events for businesses’ launches, re-branding and press attendance.
University of StrathclydeAdjunct Lecturer (Local Counsellor)
Sep. 2008Dubai and Abu Dhabi, United Arab EmiratesAgain, my lectureship is in marketing, where I teach up to 60 MBA students at a time. Some of my research on flipped learning among postgraduate students demonstrated increased learning satisfaction, greater retention and higher academic success. View research results via link. Having identified a learning need, I have developed and regularly run an academic skills workshop for new students. This covers academic research, reading, writing, critical thinking and referencing. Many students require this refresher class to brush up on their academic skills as it may have been some time since their undergratuate studies or they may not have grasped the concepts sufficiently. Also, as the year progresses, I coach students on completing their assignments, which can cause them considerable stress. As part of the executive programme, I invite guest speakers who are experts in their fields and/or business people. They bring a different perspective and feedback from students shows that they greatly value these sessions.
Impact BBDORegional Account Director
Jan. 2004 - Dec. 2006Dubai, United Arab EmiratesTwo main achievements: M&M’s Brand Character Miss Green Launch, one of the first media campaigns to explode on social media and increase brand awareness from 24% to 43% in a 3 month period, positioning the brand within the ‘adult snacking’ category. View Miss Green Teaser TVC’s via link. Snickers Brand Repositioning ‘Don’t Stop’ Campaign. Red Light, Green Light won an award at Lynx Grand Prix 2007. View TVC via link. I was responsible for managing an advertising and media budget of $25m within the Middle East region. This was used for differing media such as television, print, PR, digital and brand activation. International brand clients included Snickers, Bounty, Maltesers, Skittles and M&M’s.
Impact BBDOAccount Manager
Jan. 2000 - Dec. 2004Dubai, United Arab EmiratesI managed the strategic planning, implementation and execution of new brand launches;
Nawras and Bab Al Shams. From logo and brand identity development and role out to
strategic and tactical TV and Print campaigns. View Nawras TVC via the link. I developed and implemented a brand repositioning campaign for Citizen to increase brand
value and image. The campaign increased image perception to ‘a watch I would be seen to
wear’ by 30% favourable post a 6 month campaign. View TVC via the link.
Bates PanGulfAccount Manager
Jan. 1998 - Dec. 2000Dubai, United Arab EmiratesI co-ordinated the advertising and facilitated new product launches for various local and government brands such as the Dubai Shopping Festival, Global Village, Dubai Summer Surprises and the Dubai Quality Awards.
Momentum Creative CommunicationsAccount Executive
Jan. 1996 - Dec. 1998I began my career in advertising organizing grassroots events for Snickers to engage the youth into football programs. I also worked with various hotel brands such as the Ramada Hotel in Dubai with a focus on re-branding and launching their various F&B outlets.
Intch is a Professional Networking App for the Future of WorkSee more people like Maya on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1480213 people
17
General Manager @ Hotel Local Dubai - Autograph Collection (The First Group)
28
Project Coordinator
16
Client Relations Manager
56314 people
15
Manager, Digital Commerce and Customer Experience @ Accenture Song
25
Head of Marketing and communications @ Arena
15
CEO & Co-Founder @ Roast Story