Strategic marketing and communications leader with 20+ years’ experience across FMCG, hospitality, education, public sector, and more. I deliver innovative, results-driven solutions that fuel growth and elevate brand performance. I’ve led high-impact initiatives for global and regional giants including Mars Inc, Emirates, Jumeirah, NHS, Publicis Live, and WPP. As a trusted advisor and executive educator, I shape future leaders through lectures and corporate programmes across the MENA region. I serve on the Entrepreneurship Advisory Board at Strathclyde Business School and am an active member of the International Advertising Association, guiding organizations on strategic growth and transformation. I have equal year of experience in academia having been lecturing part time at various Universities within my areas of subject expertise.
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