Ariston GroupSenior Product Specialist - GIWH & GSWH EU, MEAR
May. 2022 - Oct. 2022Fabriano, Marches, ItalyMain Activities: Collaboration in identifying the main evolutionary directions of the structural platform: key pillars of the value proposition, product range extension and technologies, industrial footprint, and supplier base Definition and management of the product portfolio for the assigned business line, in line with strategic guidelines, growth objectives, market needs, and competitor offerings Collaboration with key company functions (primarily Markets, R&D, Quality, and Purchasing) for the development of new products and their market introduction In-depth analysis of competitors' product ranges and key value creation drivers: product structure, features and technologies, price positioning, channels, industrial and commercial footprint Deep understanding of customer needs and purchasing behaviors: end users, installers, commercial partners, through market visits and collaboration with the local marketing team Definition of the potential business plan and development economics for new products, in synergy with the country marketing team Monitoring of sales by product line, analysis of market dynamics and product trends Management and optimization of the product catalog life cycle