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Work Background
ACS Web Design & SEOSenior Product Manager
Jan. 2017 - Dec. 2023Liverpool, New YorkCoordination of marketing, sales, and other product-implementation strategies to ensure that operations are flawlessly conducted around strict internal quality standards. Client liaison and advocate responsible for outreach, inbound funnels and processes necessary for obtaining and retaining new project opportunities. Product scope estimation, ideation and go-to-market management for both internal product development and client product and project management.
ACS Web Design & SEOSenior Digital Marketing Analyst - SEO | Marketing Director
Jan. 2015 - Jan. 2017Syracuse, New York AreaProject Management and Campaign Management of Internet Marketing Campaigns for the Medical, Transportation, Legal, Printing, Insurance, Banking and Finance Industries. Our methodologies include technical seo improvements, content optimization in often complex, compliance regulated industries, adherence and improvements to brand identity guidelines in the digital space, advanced analytics ranging from phone lead tracking to behavior based audience list generation, reputation management, social media contests and voice generation .... all tied together into an understandable and accessible team based communication style that allows clients of all levels of involvement and expertise to understand the value of our marketing services. Our results driven lead focused campaign management style utilizes advanced analytic capabilities with a heavy emphasis on lead tracking. We can track and influence the life of a potential lead from first keyword search to final steps in your checkout or conversion funnels. Our nurturing methods and creative use of remarketing technologies across channels allows us to provide insights into your customer acquisition flows and identify weaknesses and strengths within not only websites and lead funnels but actual business practices. Integration of web analytics with sales and crm technologies in order to track and influence our client's customer and client base in meaningful, unforgettable manners. Jargon aside, our Internet Marketing team can speak the language your audience needs to hear in order to make the connections you need to make to grow your business. SEO and Marketing Amabassador dedicated to protecting client goals within complex projects involving custom web application and cms builds, responsive design, professional copywriting, lead funnnel optimization and project management needs.
ACS, Inc. Web Design & SEODigital Marketing Analyst - SEO
Apr. 2013 - Dec. 2014Liverpool, New YorkDevelopment and implementation of digital marketing strategies for clients across varying industries utilizing creative methodologies backed by data driven performance analytics and measurable client goals. Development of new business, talent acquisition, SOP creation and SEO and SEM training programs to create new department Management of email marketing, social media marketing and design, PPC campaigns and content development strategies for new and ongoing client projects. Implementation of conversion strategies, seo strategies and lead acquisition funnels into new development projects. UX - I plan site/application architecture and create user-journeys. SEO - Competitive Analysis, Content Strategies, On Page Optimization, Reputation Management, Keyword Research
Advanced Care Solutions, Inc.SEO
Oct. 2012 - Apr. 2013Liverpool, New YorkManagement of Search Engine Optimization clients across Legal, Insurance, Medical and Manufacturing industries. Dedicated project SEO on new web development projects. Marketing consultation, training and SEO audits. Syracuse Legal Marketing, Medical SEO , Legal SEO, Insurance SEO
Xobba MediaFounder | Operations Director
Jan. 2011 - Dec. 2014An Unique Earn as You Learn Platform that offers personal coaching in online writing, publishing and web development in a real time environment. "Imagine a platform where you can unlock the power of words to thrive online. Our content writing training website is your gateway to mastering the art of impactful online content creation. Whether you're a budding writer or an entrepreneur seeking to amplify your online presence, our courses offer step-by-step guidance on crafting compelling content, honing SEO skills to target the right keywords, and ultimately turning that expertise into a revenue stream. At our website, you'll dive into comprehensive tutorials designed to navigate the digital landscape, learning the secrets behind captivating storytelling, effective keyword research, and strategies to monetize your content. We're not just about teaching; we're about empowering. Our community fosters creativity, providing invaluable resources and support networks to help you flourish in the dynamic world of online writing. Join us on this transformative journey where your words become a powerful currency in the digital realm. Elevate your content creation prowess, optimize for visibility, and unlock the doors to a world where your passion for writing meets the potential for online success."
Sunforged Media GroupWeb Content Writer - Affiliate Marketer
Aug. 2008 - Aug. 2012New YorkCapitalized on Pre-Panda Google Algorithm to generate millions of dollars in sales via the eBay Partner Network, Amazon Affiliate Network and specialized partners at Clickbank.com, Cj.com, Shareasale.com, Pepperjam.com, Avangate.com and direct affiliate partners. Primary spaces included - iPad products, Vegetarian Interest, Assisted Living Products, Legal Copywriting and Marketing, Recipe/Entertainment niche and Online Marketing tools and education. Utilized niche properties and WEB 2.0 resources (Hubpages.com. Infobarrel.com, Squidoo.com etc.) to create passive income via affiliate sales and Adsense advertising exceeding 100k. Demand Media Content writer, Constant Content Writer, About.com Guide, Fiverr experimenter, eZine Articles, Odesk, etc - infiltrated any and all online writing and freelance resources to gain experience under different restraints and expand my publishing controls across domains. Gained significant expertise in persona modeling, social media marketing, community management and real conversion based strategies that generate real sales and leads rather than empty metrics like unqualified pageviews and ranking of uncompetitive terms.
Sunforged Imports -eCommerce Specialist - Owner
Jan. 2006 - Sep. 2008Ithaca, NYHobby eBay based business quickly became viable company following successful early adoption of OEM mp4 player technology products during initial iPod craze. Reached Powerseller status and branched into eCommerce shop development and affiliate model to get away from eBay's limitations. Developed mailing list and sales funnels to siphon buyers away from eBay and into fully controlled environments for core Fine Arts products. eBay model allowed for significant real time testing of template and display tweaks to effect conversion and an education in display titles and keyword testing to gain competitive edge. Maintained eBay business for hobby purposes but pivoted most efforts towards online affiliate sales to cut down on time lost to customer care, packaging and shipping. During this phase, developed social media traffic via Myspace and Facebook, acquired extensive experience in working with international vendors (i.e. Alibaba.com, DHGate) and dropshipping programs and automating sales, distribution and fulfillment systems. This experience combined with web design andgraphic design passions jumpstarted Sunforged Studios into a business focused consulting and development agency instead of focusing on purely fine arts and graphic design.
Ascent NewspaperBusiness Director | Assistant Editor
Sep. 2003 - May. 2005Amherst NYManaged team of writers and designers in the creation of a bi-monthly newspaper. Authored popular monthly opinion column and local interest stories Implemented business practices that increased advertising income 300% and published the first run of full color editions.
Vilardo PrintingGraphic Artist | Print Clerk
Oct. 2002 - Oct. 2003Buffalo/Niagara, New York AreaCreative Design and Print identity production for small businesses and start up entrepreneurs participating in regional business development incubators. Layout and custom design of on demand business cards, promotional flyers, corporate communications and wedding invitations. Monthly design and layout of community newsletters. Ad and promotional designs for local political and community organizations. Photo Editing and retouching, book layout and general print clerkery (sorting, binding, cutting, carrying, shipping and processing of large print orders)
West Side Community CollaborativeAgency Coordinator
Jun. 2002 - Oct. 2002Buffalo, NYCoordinated inter-agency communication between Agencies, Service Providers and Businesses offering services to a diverse and up and coming Buffalo community. Acted to increase awareness of services available to the target community and decrease redundancy in services through the creation of a Service Directory. Assisted in the organization and advertising of community events including a weekly street festival to support small businesses and local fundraisers.
SbarroRestaurant Manager - Ast. Regional Director
Aug. 1998 - May. 2001New York - Poughkeepsie. Newburgh, BuffaloResponsible for daily operations of high volume Italian Restaurants. Hired and Trained Staff in Daily Operations and Kitchen and Sanitation skills Inventory, Ordering, Payroll and Cash Handling Store Audits and Quality Assurance | Retraining Seminars
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