Colibri Freelance Freelance Marketing & Data Specialist
Jun. 2024Helping small businesses, startups, and mission-driven teams build better data systems, outreach strategies, and digital presence. I take on diverse freelance contracts that blend customer insight, sales enablement, and clear communication. Clients & Projects: ๐น Tonka Roofing โ Marketing & CRM Strategy
โข Developing a full-stack marketing strategy to support lead generation and seasonal outreach. Advising business owners on CRM selection, direct mail vendors, and marketing automation tools to streamline customer engagement.
โข Created and cleaned customer contact lists in Google Sheets and Mailchimp for email outreach.
โข Segmented data by service type and geography to enable more targeted and efficient campaigns.
โข Collaborating with the sales team to align messaging and timing with seasonal promotions and market trends. ๐น Camperoni โ Operations Support & Data Management โข Updated and organized internal spreadsheets to reflect active and upcoming camps on the Camperoni website.
โข Ensured consistency across program data, age groups, and availability fields.
โข Collaborated with team members to streamline the camp listing process and reduce posting errors. ๐น PWNLab.mx โ Technical Product Outreach โข Led end-to-end marketing execution for a cybersecurity trade show, including designing banners, swag (stickers, shirts, and gear), and coordinating branded visuals to support product demos.
โข Represented the brand onsite, engaging directly with the infosec community to introduce CatSniffer and gather feedback from early adopters.
โข Authored technical copy for social media (X/Twitter), positioning the product within the context of IoT auditing, Zigbee, and sub-GHz protocol research.
โข Managed Mailchimp campaigns, including monthly newsletters featuring product updates, community stories, and educational content.
โข Initiated outreach to media contacts, infosec influencers, and potential resellers to generate product exposure and collaborative content opportunities.