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Work Background
Colibri Freelance Freelance Marketing & Data Specialist
Jun. 2024Helping small businesses, startups, and mission-driven teams build better data systems, outreach strategies, and digital presence. I take on diverse freelance contracts that blend customer insight, sales enablement, and clear communication. Clients & Projects: 🔹 Tonka Roofing – Marketing & CRM Strategy
• Developing a full-stack marketing strategy to support lead generation and seasonal outreach. Advising business owners on CRM selection, direct mail vendors, and marketing automation tools to streamline customer engagement.
• Created and cleaned customer contact lists in Google Sheets and Mailchimp for email outreach.
• Segmented data by service type and geography to enable more targeted and efficient campaigns.
• Collaborating with the sales team to align messaging and timing with seasonal promotions and market trends. 🔹 Camperoni – Operations Support & Data Management • Updated and organized internal spreadsheets to reflect active and upcoming camps on the Camperoni website.
• Ensured consistency across program data, age groups, and availability fields.
• Collaborated with team members to streamline the camp listing process and reduce posting errors. 🔹 PWNLab.mx – Technical Product Outreach • Led end-to-end marketing execution for a cybersecurity trade show, including designing banners, swag (stickers, shirts, and gear), and coordinating branded visuals to support product demos.
• Represented the brand onsite, engaging directly with the infosec community to introduce CatSniffer and gather feedback from early adopters.
• Authored technical copy for social media (X/Twitter), positioning the product within the context of IoT auditing, Zigbee, and sub-GHz protocol research.
• Managed Mailchimp campaigns, including monthly newsletters featuring product updates, community stories, and educational content.
• Initiated outreach to media contacts, infosec influencers, and potential resellers to generate product exposure and collaborative content opportunities.
Global Organic DistroBusiness Market Growth Consultant
Feb. 2022 - Mar. 2023Minneapolis, Minnesota, United StatesCoaching sales team, creating sales training, connecting new/existing businesses.
Reynolds American Inc.Senior Territory Manager
Sep. 2009 - Oct. 2021Minneapolis MNExecute RJ Reynolds marketing platforms for convenience/c-gas retail programs. Working hand in hand with customers to reach their profit potential through; analytical trade research, problem solving, and 4P execution.
Reynolds American Inc.Alternative Venue Territory Manager
Nov. 2003 - Sep. 2009Greater Minneapolis-St. Paul AreaExecute RJ Reynolds marketing platforms for the bar and nightclub program Horeca. Building a client list of top bars and nightclubs in the Twin Cities metro area. Prospecting new clients and negotiating exclusive sales, budget planning and resource management for the Camel cigarette brand through event contracts. Partnering/Managing 3rd party marketing firm to implement Camel brand events, and networking to establish music talent for such events.
Liquid IntelligenceField Marketing Representative-PBR
Jan. 2003 - Jan. 2005Minneapolis, Minnesota, United StatesGuerrilla marketing campaign for Pabst Blue Ribbon. Managing event budgets, creating and implementing on-site promotions, collaborating with local bands/DJ's and small non-profit organizations.
BFGField Marketing Representative
Jan. 2003 - Jan. 2004Minneapolis, Minnesota, United StatesManaged several spokes models in different 6-8 week promotions. Including: Smirnoff Ice Triple Black, Listererine Pocket Packs, A&W Rootbeer Cook-Off.
Kevin Berg & Associates Inc/ Draftworldwide Marketing Agency Venue Associated Sales Manager
May. 2000 - May. 2003Minneapolis, Minnesota, United StatesManaged the sale and distribution of Camel brand cigarettes in bars and nightclubs in Minneapolis/St. Paul metro area. Assisted the Program manager in executing events while, managing event staff for the concessionaire program.
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