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Work Background
Claro BrasilPrincipal Product Designer - Claro Clube
Jan. 2024 - Apr. 2024Led the complete redesign of the Claro Clube product across mobile and web platforms, enhancing the user experience and optimizing engagement. .Led end-to-end design process, from discovery to delivery
.Created scalable components in Figma with a strong focus on Auto Layout and design consistency
.Developed and implemented typography and color variables to enhance the design system
K2 Partnering SolutionsProduct Designer Specialist
Jun. 2022BrazilLed UX/UI design for innovative digital platforms, focused on user research, prototyping, design systems, and AI-driven solutions. Collaborated actively with agile teams and stakeholders to create analytical dashboards and user-centered interfaces. .Designed and built a AI data platform from the ground up
.Designed AI capabilities, including intelligent agents and large language models (LLMs)
.Automated manual processes and streamlined data analysis workflows
.Enabled real-time insights to support faster and smarter decision-making
.Collaborated with cross-functional teams to ensure scalability and usability
.Focused on scalability and maintainability to support a growing library of reusable components
.Contributed to a more efficient and flexible design workflow through systematized UI elements
.Created scalable components in Figma with a strong focus on Auto Layout and design consistency
.Led end-to-end design process, from discovery to delivery Key results: .Designed an innovative investment platform with 200K+ monthly users.
.Optimized self-service app, achieving a 65% reduction in customer support inquiries and a 70% increase in user satisfaction.
.Increased user retention by 88% through AI-driven personalization.
.Reduced churn rates by 76% by reorganizing user journeys and providing tailored content powered by AI.
Claro BrasilSenior Product Designer
Jun. 2022 - Apr. 2024BrazilLed UX/UI design for Minha Claro and Claro Clube apps, emphasizing innovation, usability, accessibility, and data-driven decisions. Conducted user research, applied Design Thinking, created interactive prototypes and wireframes, designed analytics dashboards, and implemented AI-driven solutions. Collaborated closely with agile teams, PMs, and developers. Key results: .Redesigned Claro Clube app, impacting 30M+ users.
.Improved Minha Claro app, achieving 40% fewer customer support requests and 35% higher user satisfaction.
.Developed strategic features, optimizing user journeys for 50M+ users.
CieloSenior Product Designer - UX / UI Designer
Feb. 2022 - Jun. 2022Led UX/UI design for Cielo Gestão app (B2B), developing an innovative feature transforming smartphones into NFC-enabled payment terminals. Conducted user research, competitive benchmarking, intuitive interface design, and prototyping, ensuring strategic alignment with stakeholders and regulatory compliance. Key results: .Launched new feature impacting 1M+ users.
.Increased new sales by 55%+ post-launch.
BTG PactualSenior Product Designer - UX / UI Designer
Feb. 2021 - Feb. 2022Led UX/UI design for digital financial products (web/mobile) targeting B2B clients. Drove innovation initiatives, competitive benchmarking, prototyping, and intuitive interface design, ensuring alignment among stakeholders, compliance, and business goals. Key results: Redesigned financial app, exceeding annual revenue goal by 35%.
Delivered new features impacting over 100K companies.
GFT GroupSenior Product Designer - UX / UI Designer
Jan. 2021 - Jun. 2022GFT Group is a global consulting firm committed to driving the digital transformation of the financial services industry. At GFT I worked in with digital products web and app for BTG Pactual and Cielo. Main attributions: . Collaborate with teams of app and web projects for business at BTG Pactual bank and Cielo.
. Apply design thinking and share the process with the team.
. Communicates design choices and rationale to stakeholders.
. Balances user needs with business goals and technical feasibility.
. Solicits and gives feedback on design work within the team.
. Participates in design critiques and workshops.
Deubom Founder / Lead Product Designer
Dec. 2019 - Jan. 2021BrazilLed UX/UI design for a cashback app aimed at boosting consumption in local businesses. Conducted qualitative/quantitative user research, created personas, designed low/high-fidelity prototypes (web/mobile), executed usability testing, and developed MVPs for rapid user and investor validation. Key results: MVP increased partner revenue by 20% in two months.
Successfully secured initial funding of BRL 200K.
Alldea.coFounder / Lead Product Designer
Jan. 2017 - Nov. 2019- Design and creation of branding for digital businesses and products
- I developed Wordpress sites: PHP, HTML, CSS
- I conducted market research for +100 companies to launch new products on the market
- I created screens and prototypes for mobile and web applications in the following segments: health, education, food services, finance and others
NutriCoaching CompanyProduct Designer - UX / UI Designer
Jan. 2015 - Dec. 2016. Creates the entire concept and branding of the business
. Apply research to understand the difficulties of customers to have a healthy life
. Creates the UX/UI Design of the social network to gamify customers in the healthy lifestyle, which enabled a 60% increase in customer engagement in weight reduction
Viewall DigitalWeb Designer
Jun. 2009 - Jan. 2015Brazil- Creating web and app applications
- Creating concept of brand
IsobarDesigner
Jan. 2008 - May. 2009Brasília, Distrito Federal, Brasil- I started as a digital art director, creating advertising materials for big companies.
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