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Work Background
Fora TravelTravel Advisor
May. 2025Helping people and businesses plan and book unique travel experiences and trips, from hotels to transportation, to cruises and travel insurance, in any destination of the world.
SCANDirector, Marketing And Advertising
Dec. 2022 - Apr. 2025Shaped brand strategy and generated continued growth. Accountable for delivering measurable business impact (brand preference, market share, lead generation and sales). Represented the voice of the consumer and partners with collaborative go-to-market plans. Oversaw year-round prospect marketing campaigns, from concept to completion, to generate lead flow and qualified sales. Projects included TV/video, direct mail, digital and online engagement and partner marketing campaigns. Managed the effectiveness of marketing and advertising strategies to support regional member growth and retention. Ensured that creative direction and executions met strategic and brand objectives and remained compliant within CMS regulatory guidelines. Reported to Chief Marketing Officer. Weekly collaboration with C-level and VP-level associates of Sales, Digital Strategy, and Corporate Communications. Managed team of two Marketing Mangers, two Marketing Specialists and budget up to $22M.
SCANManager, Marketing and Advertising
Oct. 2011 - Dec. 2022
Engle+MurphySenior Account Executive
Jan. 2004 - Sep. 2011Provided day-to-day account supervision on multiple health care, beauty, and financial services accounts and developed strategic planning relative to account strategy; participated in the presentation and sale of creative concepts and direct response campaigns; managed production of projects with designers and vendors; maintained budgets and billing. Additional responsibilities: •Served as in-house producer on all broadcast projects; managed casting, script writing, talent coordination, on-site producing, editing and trafficking
•Handled all print media campaigns and strategy, media buying and trafficking
•Supervised typology research studies, IDIs, and client satisfaction surveys
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