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Work Background
LexisNexisContent Marketing Manager
Oct. 2022 - Mar. 2025--Oversaw creation and deployment of content marketing and SEO strategy, resulting in 245% increase in social media engagement, 200% increase in website traffic, and 20% increase in leads
--Partnered with Product Marketers and cross-department leads to develop a cohesive brand voice in marketing and sales materials
--Participated in pilot program for AI-tool integration, gaining experience on how to use the tool for increased efficiency
--Worked with international colleagues to tailor for local market
JerryContent Marketer and Team Lead
Aug. 2021 - Oct. 2022California, United States- Manage team of 5 in-house editors and 30 freelance writers, increasing content production by 60% over 3 months - Implement editorial and SEO strategy to help content team reach 9.5 million organic users over 6 months, seeing a growth in traffic of over 300% - Partner with team to create onboarding and instructional materials for freelance writers to increase team efficiency by 10% - Mentor editors and writers, focusing on high-quality content that meets brand standards and achieves consistency across all verticals - Participate in quality control meetings and processes to ensure content continues to meet highest standards
DemocraSheLead Curriculum Volunteer
Apr. 2021 - Aug. 2023Los Angeles, California, United States- Partner with executive leadership to design learning programs and materials, including assessments, for inaugural cohort of future candidates - Assist in execution of workshops and coach members of leadership team on learning theories and effective instruction strategies
Melanie ReiffFreelance Creative
May. 2020Los Angeles Metropolitan Area-Provide storytelling and strategy support for B2B and B2C clients researching, presenting competitive analyses, and developing communications strategy; run social media strategy for Los Angeles based CEO, garnering 94.6% engagement
-Freelance for major companies, including Nexstar Media Group, copy-editing 30+ e-commerce articles per week for content, AP style, and organization; produce articles in company content management system and employ search engine optimization best practices
-Mentor new writers throughout the onboarding process for Nexstar Media Group, providing feedback for writing clarity, brand voice and style -Edit and manage blog for Los Angeles-based stylist, creating editorial calendar to coincide with book launch and public appearances -Wrote LinkedIn article for Denver-based CEO, garnering 94.6% engagement with LinkedIn audience
- Credited with Special Thanks for script consulting for “Doin' It” dir. Sarah Zanadieh, an independent film premiering at South by Southwest in 2024
Rampart High School Academy School District 20 Director of Choirs
Aug. 2017 - May. 2020Colorado Springs, Colorado Area-Built outreach strategy to promote choir program to a range of potential students through email, social media and mail communication, increasing program enrollment by 30% in 3 years
-Created internal marketing department newsletter with school-wide announcements, reaching an audience of 1,700 students and 100 faculty members
-Established partner ecosystem, cultivating a network of over 100 local connections for collaborations -Developed understanding of audience to craft content to related to their specific interests and goals
-Co-sponsored No Place for Hate program, producing quarterly workshops and anti-bias training
Discovery Canyon Campus High SchoolChoir Director
Aug. 2016 - May. 2017• Instructed 100 students in three choirs with a focus on musical growth and performance success
• Worked in a partnership with co-teacher to manage a cohesive academic choral department
• Built curriculum to match the outcomes of the International Baccalaureate program, imparting critical thinking skills into classroom lessons
University of Colorado BoulderProgram Coordinator – American Choral Directors Association Chapter
Aug. 2013 - May. 2016Boulder, Colorado, United States-Acted as primary grant writer for organization, securing thousands in funding -Managed team of undergraduates, creating and executing content for weekly presentations
-Organized and executed three community-wide events per semester, including outreach materials and event logistics
Pure Brand CommunicationsMarketing Coordinator
Jun. 2012 - May. 2013• Formed relationships with seven clients across different industries to promote products, events, and news to media outlets across the country • Organized and analyzed SEO data for various clients, tracking mentions on social media and website visits
• Conducted grassroots outreach to over 1000 contacts for event promotion and formed successful partnerships
• Developed internal content for company blog, utilizing story-telling to convey company mission
University of Puget Sound TrailManaging Editor
Aug. 2011 - May. 2012Tacoma, WA• Collaborated with team members to develop weekly publication schedule to deliver a successful product
• Supervised editors’ layouts and finalized the paper using the Adobe Suite • Managed website and coordinated stories for digital publication
• Wrote and researched weekly articles in the Features and Arts and Entertainment sections
University of Puget SoundSummer Research Scholar
Jun. 2011 - Aug. 2011• Partnered with a faculty advisor to produce a research project in a specific field • Synthesized and organized facts and information in order to produce a final academic paper
• Presented research at national and university research symposiums
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