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Work Background
Founder
Gosling MarketingFounder
May. 2024
Director, Global CRM Operations
ProtegrityDirector, Global CRM Operations
Nov. 2022 - May. 2024Lead the Salesforce CRM product team, managing the global CRM product. Drive the strategic product vision and roadmap for Salesforce and 3rd-party systems. Define and analyze metrics, objectives, and key results that determine the success of the solutions delivered. Work with and influence cross-functional stakeholders to break down barriers and deliver products with speed and agility.
Sr. Product Manager - Salesforce
IBMSr. Product Manager - Salesforce
May. 2022 - Nov. 2022
Assistant Vice President | Senior CRM Product Manager at T. Rowe Price
T. Rowe PriceAssistant Vice President | Senior CRM Product Manager at T. Rowe Price
Dec. 2019 - May. 2022Baltimore, Maryland Area
Marketing Program Manager - Navigator
T. Rowe PriceMarketing Program Manager - Navigator
Jan. 2019 - Dec. 2019Baltimore, Maryland AreaAs the Marketing Program Manager (Navigator) for Marketing Enablement Team, I partner with Product Owners, Agile Development Teams, Sponsors, and Business Stakeholders to ensure that enterprise digital marketing initiatives are delivering quantifiable business value to the organization. Specifically focused on business readiness, change management, baselines, and business value metrics, as well as agile coaching as needed.
Product Development Lead
Monster Lead GroupProduct Development Lead
Nov. 2017 - Jan. 2019Baltimore, MDManaged and executed the company roadmap for products and technology, and overall marketing strategy. Planned and directed execution of all marketing communications activities, including tradeshows, collateral, advertising, website, social media and content. Led the product development team to execute both short term and long term new product projects from inception to launch. Evaluated and optimized the CRM and marketing automation platforms to streamline and automate the sales process from lead generation to ongoing account management. ๏‚ง In the first 6 months of 2018, the team launched more new products than in any prior 12 month period. ๏‚ง Planned, customized, and launched a new instance of Salesforce and of Marketo in less than two months, including automating much of the sales funnel processes, and implementing several technology and software integrations.
Senior Account Executive
BenchworksSenior Account Executive
Jun. 2015 - Nov. 2017Served as a consultant to clients, working with them on strategy, tactics and implementation of selected services comprising of branding, copy writing, graphic design, public relations, digital projects, CRM/MAS strategy and customization, fulfillment and other creative services as contracted. Client industries include pharmaceutical, manufacturing, technology, non-profit, beverage, real estate and others.
Marketing and PR
Chesapeake Medical ImagingMarketing and PR
Jun. 2013 - Jul. 2015Eastern Shore, MDTerritory, Account and Marketing Manager for Maryland's Upper Eastern Shore, managing local referrer relationships and marketing efforts. Through daily calls, market research, business development and participation in local events, the territory has experienced record months and significant yearly growth since June 2013.
Consultant - Director of Marketing/Project Manager
4Thought MarketingConsultant - Director of Marketing/Project Manager
Aug. 2012 - Nov. 2012Denver, CO
Consultant - Account Development Manager
Intelligent DemandConsultant - Account Development Manager
Apr. 2012 - Jul. 2012Denver, COContract Account Development Manager at Intelligent Demand. Provided prospective clients with the information, strategies and consultative advice to lay a foundation for success with demand generation and marketing automation.
Consultant - Director of Marketing
Chronicle GraphicsConsultant - Director of Marketing
Dec. 2011 - Feb. 2012Greater Denver Area
Consultant - Marketing Manager
Market Creation GroupConsultant - Marketing Manager
Nov. 2011 - May. 2012Business and Channel Development. Demand generation strategy and planning. CRM strategy, implementation and administration. MAS strategy, implementation, and administration.
Founder
Aquilla MarketingFounder
May. 2010Denver, COAs owner of Aquilla Marketing, performed marketing consulting for several small companies and agencies over the last 8 years, including performing roles as Acting Marketing Manager and Director. Completed multiple projects including new client demand generation strategy, tactical planning and implementation, collateral and brand development, event strategy and planning, account development, sales, MAS(Eloqua, NetResults)/CRM (salesforce.com, MS Dynamics, Sugar) strategy, implementation, integration and customization, blogging and other social media efforts.
Marketing Manager
MeetingOneMarketing Manager
Jan. 2010 - May. 2010Managed Marketing, Product Marketing, Event Planning, Sales Force Support/Administration, and Internet Marketing for this provider of integrated communication and collaboration services including web-conferencing, audio-conferencing, event online registration, event and training services.
Regional Marketing Manager
CbeyondRegional Marketing Manager
Jan. 2010 - Dec. 2010
Marketing Event Manager
Ping IdentityMarketing Event Manager
Sep. 2008 - May. 2009Marketing Events Manager for the market leader in Internet Identity Security. Promoted to manage all 2009 events (tradeshows and webinars), customer communications, outbound marketing and subscription lists. Formulated and implemented product launch strategy. Planned and produced marketing collateral and promotional materials.
Marketing Coordinator
Ping IdentityMarketing Coordinator
Jul. 2007 - Sep. 2008After 6-month role in Finance Department, asked to coordinate customer communications and webinars. Promoted to Event Manager to extend the success of a 2-day conference to all events. Conducted internal marketing and 2 live customer webinars/month using Eloqua marketing automation tools. Optimized webinars for maximum content and usage. Engaged presenters.
Office Coordinator
Ping IdentityOffice Coordinator
Dec. 2006 - Jul. 2007
Sales Associate/Merchandising Assistant
Western Stone and MetalSales Associate/Merchandising Assistant
Aug. 2005 - Oct. 2006Worked both the sales floor and back office at this wholesale/retail jewelry company. Managed special orders. Acted as liaison between sales and manufacturing. Served as account manager and order coordinator simultaneously.
Corporate Communications Project Manager
Qwest CommunicationsCorporate Communications Project Manager
May. 2000 - Mar. 2004Promoted to manage upcoming, cross-functional projects and timelines. Managed and published multi-department communications calendar (press releases, advertising, executive presentations, IR events, product launches, etc.). Prepared management digest. Followed and traced crisis situations during a volatile time in the telecommunications industry.ipated in quarterly earnings press release preparation, development and distribution.
Executive Assistant to the Vice-President of Corporate Communications
Qwest CommunicationsExecutive Assistant to the Vice-President of Corporate Communications
May. 2000 - Mar. 2004First point of contact for regional and national media following the merger with US West. Prioritized and routed calls using extensive knowledge of current issues, industry, and crisis triggers. Devised and documented press release process; developed comprehensive list of media contacts.

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